BRANDS + MARKETERS
Presented by
-
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases. -
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem. -
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
AW SHORTS – BRANDS + MARKETERS
-
Megan Lally: “Creative comes first.”
In this episode of Tell Me Everything, Katy Hornaday talks with Highdive CEO and co-owner Megan Lally about what it takes to build an agency that puts creativity first. -
5 Principles for a Truly Connected Fan Experience in 2026
The future belongs to franchises that treat fandom not as a moment, but as a continuously evolving relationship—powered by intelligence, scaled by technology, and grounded in human emotion. -
Attention Isn’t Enough: Turning CTV Moments into Measurable Impact
Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short. -
Why Brand Is the New Growth Engine for B2B Tech
Stephen Jenkins, Founder and Managing Director at Too Many Dreams, joins us to talk about why product alone is no longer enough for B2B tech companies to stand out. -
From Clicks to Citations – Building Attribution Infrastructure for AI and LLMs
Publishers may be getting the legal framework, but what they still lack is the measurement layer that tracks what actually happens to their content once it enters an AI system. -
In Conversation with Emma Pire, The Empire State Building’s Mascot
What’s it like to be the face of the “World’s Most Famous Building?” It’s the kind of question only Emma Pire, the Empire State Building’s mascot and beloved social media sensation, can answer. -
Why Workplaces Feel Grumpier in 2026—and How to Turn Things Around
The AI era feels like the dot-com era of the late 1990s. There was a huge surge of interest and investment, and when that investment got a little bit ahead of the market, there was a crash. -
Convenience Has a Cost: How Programmatic Disconnected Buyers from Inventory Signal
Supply path optimization is talked about like a major initiative, but many brands don’t respond accordingly. -
Why Real-World Presence Will Matter More for Brands in 2026
Authenticity comes at a premium, and in a media landscape dominated by personal devices and algorithm-driven content, appearing visibly in the real world carries a different kind of impact. -
How Signal-Poor Brands Can Make Automation Work Anyway
Weak signals produce weak outcomes. Strong, intentional signals—even imperfect ones—give automation something real to learn from. -
Mother’s Day is the Second-Biggest Shopping Day of the Year. Marketers, Are You Ready?
With the right strategy, Mother’s Day becomes more than a seasonal promotion — it becomes a moment to deepen engagement, increase conversions, and position your brand as part of your customers’ most meaningful celebrations. -
What Works, What Doesn’t When a Brand Decides to Rebrand
The question isn’t “what should our new brand look like?” It’s “what is the old brand preventing us from becoming?”