BRANDS + MARKETERS
Presented by
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AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases. -
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem. -
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
AW SHORTS – BRANDS + MARKETERS
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The World Cup Audience Is Bigger and More Fragile Than Brands Think
Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing. -
Beyond the 90 Minutes: How Timing and Intent Can Unlock World Cup Ad Success
By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties in living rooms and fan zones around the world, the FIFA World Cup is more […] -
Does your brand have lore?
The answers to these questions are the beginning of your experiential principles. -
Why Seasonal Calendars No Longer Work
Those who cannot move beyond calendar-based marketing are actively losing relevance. -
Media Isn’t Fragmenting the Way We Think. And That Changes Everything
In a world where everything is optimized, automated, and increasingly controlled, the advantage doesn’t go to the brands with the best tools. -
We Got Really Good at Showing People Ads They Don’t Watch
The industry has done something genuinely impressive within media innovation. -
The Real Marketing Challenge That Another Tool Won’t Solve
Marketing leaders do not need another year of chasing disconnected innovation. -
3 Ways Marketers Can Stress Less
The physical benefits of yoga are powerful. -
GenAI Search: What Healthcare Marketers Need to Know
Understanding where GenAI Search fits in the funnel, keeping governance at the forefront, and having SEO and SEM strategies designed to reach consumers at both the top and bottom of the funnel, will support success in the AI era. -
Retail Media’s Growing Pains: Steve Biddle on Fragmentation, Merchant Alignment, and the Next Evolution of RMNs
On today’s episode, we’re joined by Steve Biddle, Chief Commercial Officer at Zitcha. With a career spanning Walmart, Meta, and now one of retail media’s leading orchestration platforms. -
AI Can Generate Anything. Taste Is the Real Competitive Advantage
On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters. -
The Rise of Two-Tier Travel: Why Brands Must Design for the in-Between Moments
This is the final call for airlines that want to differentiate themselves in the modern travel landscape.