CULTURE
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From First in Break to First in Mind: Why the Home Screen Deserves Attention
By Helen Keelan, Head of Sales, General Market Europe at LG Ad Solutions First impressions have always mattered in media, and today they happen sooner than many advertisers realise. In […] -
Can Brands Fill The “Belief” Gap?
People want something to believe in. And the impact for marketers goes further than you might expect By Alexa Beck, Co-Founder, Quick Study These days, your identity isn’t just personal, it’s […] -
“Shrinking” Lessons for the Booming 50+ Market
By Danielle McMurray, VP Marketing, AARP Media Advertising Network (AMAN) The third season of the TV series “Shrinking” recently dropped – continuing its successful run thanks to a terrific ensemble cast, […] -
The Grammar of the Present Perfect
By Frank Pagano I believe I share the thoughts of many in my age group (those in their forties or fifties, and beyond) when I say I’m too old to […]
Recent Articles
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5 Key Trends You Need to Know About the State of CTV Viewers
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The Challenges of Measuring Business Outcomes Across Platforms
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Did CPM Break the Open Web?
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Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising
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The $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That