CULTURE
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Marketing Today: Pop Culture, TikTok, and Everything in Between
All in all, marketing to the masses is not an easy ordeal. There’s always a fine line between the audience a brand already has and banks on, and the recruitment of new audiences. -
Seen, Skipped or Stereotyped: Defining the Details That Talk To DE&I In Imagery
This interactive workshop will give you the tools you need to effect change in your visual communications to be inclusive and representative of the world around you. -
Change the Image, Change Perceptions: Telling Asian American Stories through Visuals
More accurately, authentically, and generously representing the Asian American community can help drive cultural change. -
The Death of Purpose: How Bandwagoning Is Throttling Important Progress
If we truly want to make the world a better place through marketing, sometimes the best thing a brand can do is stand to the side and allow the companies that are truly changing the world to have the spotlight they deserve. -
Three Ways Industry Leaders Must Step Up to Protect Their Employees’ Basic Human Rights
Displays of solidarity are wonderful, but they mean nothing if we don’t put action behind them. -
How To Build a Cross-Border Culture of Collaboration to Spark Multinational Growth
Having a corporate DNA that crosses borders while maintaining unwavering respect for geographic differences in business practices and regulations is the winning formula to multinational growth. -
Creators In Conversation: How Can Brands Create an Inclusive Experience?
Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio. -
Free to Be Queer All Year… Not Just During Pride
Supporting employees and cultivating compassion for LGBTQIA+ employees beyond June By Paul LaFleur, Design Director, Hook The cosmos knew well before I did that being gay was written in the […] -
From Times Square Billboards to Convenience Store Digital Displays: Let Programmatic Handle the DOOH Heavy Lifting
Programmatic DOOH has a large part to play in reaching that valuation by opening up opportunities for brands to make their buying smarter and fully optimized. -
AWAsia 2022: Multidimensional Asian Communities Inclusive Visual Storytelling
This presentation offers guidelines for visual storytelling about Asian people and culture across various aspects of their identities, passions, and lived experiences.
