CULTURE
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How SEM Produces Incremental Revenue for B2B Marketers
The B2B customer journey is a long and complex one. Often a conversion is preceded by emails, catalog views, searches and site visits, before the first phone call or meeting. -
Super Bowl LV: Why ‘Fame-Building’ Events Should No Longer Be a Part of a Brand’s Game Plan
Last year’s Super Bowl was the least-watched in a decade. In fact, Super Bowl audiences have been shrinking every season since 2015. And this year, the shadow of COVID-19 looms large. Social distancing necessitates a low-key stadium audience and means there will be far fewer viewing parties watching the game. -
Inspiring The Next Generation Of Digital Practitioners With BIMA’s Digital Day
Amanda Follit knows the effect of hearing the wrong words at the wrong time: “Many moons ago, I was put off anything to do with computers by just one teacher, and that changed the path I took for a while,” she recalls. -
How IDFA Being Targeted Will Affect Ad Tech
Apple’s Identifier for Advertisers (IDFA) is under fire as two new complaints have been filed from the European privacy campaign. The company’s setting of the IDFA breaches regional privacy laws on digital tracking because iOS users are not asked for their consent for the identifier’s initial storage. -
Tracking Customer Journeys Is Vital for Improving Customer Experience and Brand
Getting customers for your brand’s products or services can be tough and staying in your target audience’s mind can be an even bigger challenge. However, the rewards are greater as well. Brands want to be the first business they think of when they’re looking for a product or service. -
Finding and Hiring Talent in a Remote Work Climate
Technology is transforming the creative space. Wripple is the first agency services platform that lets you find expert, on-demand teams. We interviewed Co-Founder Ray Samuels for more insight into the mission to make it easier to find and hire talent and what this means for space in 2021. -
Why Brands Need To Be Agents of Positive Impact in 2021
The word “unprecedented” has been used a lot to describe 2020. Only a few weeks into 2021 and it’s seeping into the new year as well. Yet, we’ve learned over the last several months that as people we are resilient and determined to find hope and optimism through it all. -
Marketing Calendars: How To Make Your Predictions Become A Reality
2021 marketing predictions are two a penny. As an alternative, I suggest you create a calendar for what you want to achieve, then do it.
