CULTURE
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After a Tumultuous Year, What’s Next for Esports in 2021?
No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming. -
Welcome to the Consent Economy: Programmatic in the Post-Cookie World
First, it was the cookie. Then the IDFA. Both Google and Apple are, in their typically outsized manner, accelerating industry trends. -
Hey Brand Advertisers, There are 300 Million Brand Safe Places Waiting For You
Brand advertisers are understandably anxious about brand safety but there’s actually some good news on that front. -
Online Digital Identity: A Tale of Two Internets
The internet has always represented an amalgamation of anonymous activity and authenticated users, with the balance of power between these two diametric views of online behavior swinging dramatically throughout the digital age. -
Small Business Optimism Persists, Despite the Pandemic
Businesses and consumers alike are finding ways to adapt and stay resilient during these unprecedented times. -
10 Tips to Stop Screen-Based Headaches
Screen time can trigger migraines and tension-based headaches. Dr. Charisse Litchman explains how to stop them before they start. -
The CMO’s Guide to Ad Fraud
What if you could increase the accuracy of your performance data, reduce wasted cost and reinvest the savings in brand-building initiatives? -
To Meet the Needs of Large Enterprises, CDPs Must Evolve and Handle Data at Massive Scales
As enterprise-scale consumer brands face the disruptions caused by COVID-19, their needs eclipse and transcend the marketing use case for CDP technology.
