CULTURE
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Finding New Founders for a Better World
We are now at a point where technology is outpacing humanity. -
Where is the Experiential Marketing Heading in 2021?
2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future. -
Gamers Are Not Who You Think They Are
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood. -
The Future Of Bringing Virtual And Physical Events Together
The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual. -
No More Filters: How AI Leaders Can Turn The Tide On Algorithmic Bias
Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out. -
It’s Marketing Budget Time – Q&A With Tracey Shirtcliff of The Virtu Group
Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur. -
The Secret to Great Media Plans – Don’t Hesitate
Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. -
Why Post-Cookie Digital Marketing Can’t Rely On Solutions From One Single Entity
Amid rising global privacy restrictions, accessing the data needed to understand consumer behaviour and serve content that breaks through has become increasingly tough; especially with third-party cookies facing stricter limitations.
