MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising
In this environment, success will come down to making smarter decisions: where to invest, where to show up, and how to find real users in a fragmented landscape. -
“Shrinking” Lessons for the Booming 50+ Market
Building authentic, human connections with consumers requires marketers to lead with empathy, build community, invite participation, and champion new possibilities. -
Beyond the Screen: How Digital Out-of-Home Is Powering Retail Media’s Real-World Moment
In this episode of Retail Media Unboxed, we sit down with Intersection CEO Chris Grosso to explore how digital out-of-home (DOOH) is redefining the path to purchase. -
Can Brands Fill The “Belief” Gap?
Whether knowingly or not, these brands are tapping into the power that shared beliefs have in drawing people closer together in the name of something bigger than themselves. -
The Grammar of the Present Perfect
Understanding the present, systematically, professionally, and deeply catching its trends will become increasingly vital for any company or entrepreneur. -
Carolina Lopez of BEJOU Building a Brand Through Discipline Transparency and Grit
Our host Ren Akinci is joined by BEJOU founder Carolina Lopez for a candid conversation on leadership, brand building, and resilience. -
From First in Break to First in Mind: Why the Home Screen Deserves Attention
The Smart TV Home Screen isn’t just another ad slot. It’s the entry point to the entire CTV experience, guiding attention, shaping engagement and influencing what viewers do next. -
It’s Time to Renew the Vows: How to Mend the Fractured Client/Agency Relationship
We’ve engineered all the danger out of the work. And in doing so, we’ve engineered out everything that matters. -
Why Signal-Rich Channels Are Reshaping the Funnel
On this episode, we sit down with Jessica McGorgan, VP of Growth at The Trade Desk, to talk about how channels like CTV and retail media are changing. -
In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing
2026 is not a year for sitting on the sidelines. Despite economic challenges, the overwhelming strategy is investing strategically instead of pulling back. -
AI Gave Everyone the Power to Do. It Didn’t Tell Them What Is Worth Doing
If your AI strategy is not designed to deepen what your organisation uniquely knows, it is not a strategy. It is an efficiency programme looking for a narrative. -
Actionable SEO Tips for Small Businesses in 2026: Winning in the Age of AI, Social & Search
Small businesses that invest in structured content, social-search synergy, technical consistency, short-form optimization, and measurable trust signals won’t just rank better — they’ll convert better.
