MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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From Brand Story to Guest Experience: How FerebeeLane Is Rewriting the Rules of Luxury Marketing
Josh Lane (COO) and Matt Ferebee (CCO) of FerebeeLane unpack how they’ve built their agency by flipping the traditional model on its head. -
When AI-Driven Content Falls Short: A Headless CMS Playbook for Human-Driven Storytelling
The “AI vs. Human” debate is a distraction. The real competition is between brands that are stuck in the rigid workflows of the past and those that have built a flexible foundation for the future. -
Everything Old is New Again
It seems nostalgia is everywhere these days – even in digital media and advertising. -
From Kitchen to $2B Exit: Allison Ellsworth on Building Poppi
On Raising Wealth, Allison Ellsworth breaks down the journey of building Poppi into a $2B PepsiCo acquisition. -
Why the Open Web Is Built for Outcomes in the AI Era
Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape. -
SEO to GEO: Best Practices Beyond Basic Optimization
It’s tempting for large, established brands to believe they’re insulated. History suggests otherwise. -
From Search to Recommendation: How AI Is Rewriting Discovery
In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands. -
Square One, Again?! What the In/Out Agency Cycle Means for Branding’s Future
By now we should all be able to agree that design is not disposable—so why are we allowing brands to treat it as such? -
Why Last-Click Attribution Shrunk Marketing’s Ambition
Last-click attribution was meant to be a shortcut. But somewhere along the way, it became a strategy for the unimaginative. -
Timeless or Tired? How to Keep Logos Relevant
Don’t try to please everyone. Know your audience, stay true to your DNA, and update with intent, not panic. -
Cracking Gen Alpha: What Brands Need to Know
Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids. -
The $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That
The $1 trillion question isn’t how to make more. It’s how to finally know what works.
