MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Yale School of Public Health Dean Megan Ranney On Listening First in Public Health
Dr. Megan Ranney, Dean of Yale School of Public Health, joins Justin Blake, Executive Director of the Edelman Trust Institute, to explore how trust shapes the way people navigate health information, advice and care. -
Designing Emotional Architecture for the Next Era of Themed Entertainment
As fandoms continue to mature into cultural ecosystems, physical environments will carry greater emotional weight. Guests want places that validate their passions, reflect their identities, and create moments worth revisiting in memory. -
The Next Chapter of Sampling: From Freebies to Full-Funnel Experiences
Hybrid campaigns that blend in-person moments with digital amplification turn a single sensory trial into cross-platform engagement and real retail impact. -
Why Brands Still Don’t “Get” Gaming — And Why That’s a Problem
One of the biggest reasons brands struggle with gaming is deceptively simple: they don’t know what it is. -
The Art of Scaling Creativity through Brand Marketing with Jimmy Knowles, Canva
As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people. -
Did CPM Break the Open Web?
We can build a web where creating genuine value for users is the most direct path to sustainable revenue. We know what that looks like. -
Retail Media Needs AI: This Is How to Make It Happen
This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation. -
The Brand-as-Publisher Playbook: Why Editorial Discipline is Your Only Defense in the AI Era
By Ben Bloch, Founder & CEO, VenturePR For decades, the world operated within a very comfortable, predictable fence. Brands advertised, journalists published, and audiences consumed. Trust was bottlenecked through a […] -
Quantum Marketing Demands a New Mindset for Brands
By pairing a flexible mindset with thoughtful, incremental adoption of technology, marketers can move beyond rigid strategies and truly ride the waves of modern consumer behavior. -
The OOH Factor: Why Billboards Are Still Effective in the Digital Age
The most effective marketers don’t see OOH as an awareness medium that needs to be backed up by social, display and digital video, but as a starting point that signals intent and creates a buzz for omnichannel campaigns. -
Escaping the Race to the Bottom – Why Relevance Must Define Quality
By moving away from black-box buying and using intelligent, transparent AI to embed Relevance into every impression, advertisers can finally escape the race to the bottom. -
Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media.
