MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Fix the Wheel: Why AI Is Stress-Testing Marketing Measurement, Not Saving It
If AI is only as good as the signal it’s fed, this episode is a wake-up call: fix the signal, or risk scaling flawed insights at machine speed. -
The New Battleground Is Being Cited, Not Clicked: Brand Authority vs. Domain Authority
AI isn’t rewarding whoever publishes the most content. Instead, it’s rewarding whoever is the most believable and credible. -
Every CMO Wants to Be a Challenger Brand. Most Are Fighting the Wrong Battle
The brands that win aren’t the ones with the boldest ambitions. They’re the ones honest enough to name their actual constraints—and ruthless enough to exploit them. -
In-Store and Offsite: The Missed Opportunities of European Retail Media
An uneven focus on owned inventory means retailers are failing to maximise opportunities or accommodate the true nature of multi-media buying. -
Unexpected Doubles: Serena Williams Returns to the Court as New Heineken® 0.0 Global Ambassador
A new campaign from Heineken® 0.0 has revealed Serena Williams as its new global ambassador in a multi-year partnership, seeing her step back on court to surprise unexpecting padel players. -
How Marketers Can Stand out From the Inbox Crowd
As marketing strategies are constantly changing, brands should be focused on talking to their customers in a more personalized and meaningful way after their order. -
Choice Overload Is Killing Marketing — Here’s What Actually Breaks Through
The next phase of marketing will be defined by who removes the most friction from decision-making. -
AI Didn’t Break Your Operating Model. It Just Proved You Never Built One.
The question isn’t whether your brand is ready for AI. It’s whether your operating model is ready for anything at all. -
The Marketing Skills Companies Keep Hiring for Too Late
Modern marketing is all about who has the most agile talent. By the time a performance gap is visible in your data, the opportunity to lead the market has already passed. -
Tessa Burg, CTO, Mod Op
Join Katie as she explores the realities of AI with Tessa Burg, CTO of Mod Op, including the biggest misconceptions. -
ChatGPT’s Rocky Rollout Shows Brands Shouldn’t Rush Into AI Advertising
The audience isn’t going anywhere. The targeting, measurement and self-serve tools will get built because OpenAI can’t scale a real ads business without them. -
Don’t Make Your Clients Happy
In the end, the goal isn’t a satisfied client who got the marketing equivalent of a pair of khakis. It’s a client who gets promoted because the work surpassingly worked.
