MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Who is Bobby Banana, the Dole Brand Mascot?
What do you know about the Dole Food Company mascot, Bobby Banana? -
It’s Not Too Late: 2026 Fifa World Cup Advertising Opportunities
If there is one lesson I’ve learned running multiple ad campaigns in FIFA World Cups and UEFA European Championships is that it’s important to advertise early. -
Three Protocols That Could Turn Programmatic Advertising Into an Agentic Marketplace
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers. -
Disability Inclusion Should Be Built Into How Advertising Runs
Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve. -
Funny Business: How Brands Are Winning With Humor
Fergus McCallum, Chief Executive Officer at TBWAMCR, joins us to talk about the comeback of humor in advertising. -
Nikki Baker: “Follow what fuels you.”
Fallon CEO Nikki Baker discusses making the leap from CCO to CEO and what it means to lead with curiosity, humanity, and conviction. -
Finding the Point: Why Clarity Beats Campaigns Every Time
We’re joined by Tom Evans, Founder & Creative Lead at BigSmall, to talk about why the most powerful creative work doesn’t start with campaigns—it starts with clarity. -
Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth
We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth. -
AW360 Q&A: Orange 142’s Barbara Burnett on Mid-Market Programmatic Today
Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, where spend is going, and how to act on it quickly. -
Ownable Originality: How VERSUS Is Rewriting the Rules of Brand + Entertainment Storytelling
In this episode of Agency Alchemy, we sit down with Justin Barnes, Executive Creative Director at VERSUS, to explore the fast-evolving intersection of brand storytelling and entertainment. -
From Identity to Intelligence: Why Collaborative Data is Marketing’s Next Competitive Frontier
The organisations that will thrive in the next phase of data-driven marketing are not necessarily those with the biggest datasets, but those with the most collaborative and privacy-focused approach to using and connecting them. -
The End of “Good Enough” Content in the Age of Algorithmic Judgment
The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.
