MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Data Is What Matters – so, Why Does Anyone Use Syndicated Segments?
By Paul Sobel, CEO, Dataline The April 20 edition of Marketecture is perfect. It’s the Data, Stupid! is beyond reproach, especially since it was authored by a guy who admits […] -
Social Video Is a Microcosm for the Fragmented Media Mix
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each […] -
The Real Culprit of Agency Tech Debt Isn’t Technical—It’s Cultural
By Sarah Potemkin, Canvas Worldwide, SVP- Managing Director-Performance Media In the mid-1970s, Kodak invented the first digital camera. Decades later, it had already invested in the future—acquiring Ofoto and launching […] -
Retail Media Needs DOOH Connectivity
Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate. -
In an Automated World, Calibration Is Still a Human Job
When the data is clean, wastage drops, performance improves, and user experience is better. -
There Are 15,000 Martech Tools. So Why Do Half of Buyers Have the Wrong Ones?
Martech buying needs to get back to the fundamentals of what a market is supposed to do: connect serious buyers with qualified vendors. -
Media Buying Is Autonomous. But That’s the Easy Part
The next phase of advertising will not be defined simply by who automates the bid best. -
Meet Edna: Getting Beyond Personas & Letting Customers Surprise You
On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences. -
From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media
We’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. -
Marketing Momentum: Why Consistency Beats Campaigns in 2026
In 2026, the businesses that win aren’t the ones launching the loudest campaigns. They’re the ones showing up consistently. -
Kimberle Lau, Bake Me Healthy: Raising a Brand and a Family
Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything. -
Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning
Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
