MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Why Agencies Need a Neutral Measurement Backbone in an Era of Consolidation
By Elissa Brown, North America E-Commerce Industry Lead As agency holding companies fuse and expand their control over campaign planning, activation, data, and measurement, brands are asked to trust a […] -
Dr. Shania Bhopa On How AI Is Changing Health Decisions
Dr. Shania Bhopa, health expert and creator, discusses how health information now moves through culture, community and technology as much as through formal healthcare systems. -
Taking the Leap: Lauren Palmer on Risk, Resilience, and Redefining Sales Leadership
We sit down with Lauren Palmer, VP of Global Agency Partnerships at Interlink, for a candid, energizing conversation about what it really takes to thrive—and lead—in sales today. -
Creative Strategy in the Age of AI: Getting to Better Work, Not Just Faster
The conversation explores the balance between machine efficiency and human judgment, and what it really takes to produce work that resonates and stands out. -
Fashion Without Borders: The Eastern Brands Reshaping Western Culture
By Chengcheng LI, Account Hero at SuperHeroes For years, the fashion industry operated on an unspoken rulebook. Paris, Milan and New York set the pace. The rest of the world […] -
Why Your Ads Are Not Getting Noticed
By Tomas Forsbäck, CEO and Founder, Readpeak In November 2025, the Interactive Advertising Bureau and the Media Rating Council published the first standardized framework for measuring attention in digital advertising. […] -
When to Build Your Own Stage with Matt Morris, Lightspeed Commerce
In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed’s owned flagship experience how to decide when to build your own stage versus showing up on someone else’s,and what separates events that generate attention from those that generate trust. -
From Immigrant Roots to the C-Suite: Melody Lee on Building Wealth in Corporate America
Melody Lee didn’t grow up knowing a role like CMO of Mercedes-Benz USA was available to her. -
The Middle Market Needs to Operate Like the Enterprise, Without Enterprise Resources
By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about innovation – new AI tools, identity solutions, channels, dashboards, and new ways to optimize every […] -
How Local Media Can Navigate a Tech Stack Change
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United […] -
From Clicks to Decisions: Marketing in an AI-Mediated World
On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made. -
Building Beyond London: How Omnicom Media Is Rewiring the Agency Model from Newcastle
As agency networks rethink how—and where—they operate, the traditional “London-first” model is starting to show its cracks.
