MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Kellogg’s Toys Are Back, Because Marketing as We Knew It Is Gone
In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell. -
Five Keys to Successfully Selling a Founder-Led Saas Business
The founders I’ve seen complete a sale process successfully are well prepared from the outset. -
Retail Media’s Next Growth Phase Won’t Come From More Ad Slots
Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens. -
The Future of the Paid Search Marketer
Search marketers must also become experts in the evolving effect of AI on search. -
From Attribution to Intention: Asking Better Questions to Drive Real Growth
In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people. -
The World Cup Won’t Just Break Traffic Records. It Will Expose Monetization Gaps
The audience is guaranteed. The revenue is not. -
How Exverus by Brainlabs Is Preserving Indie Agency Culture After Acquisition
We’re joined by Talia Arnold, Managing Partner at Exverus by Brainlabs, to unpack how the agency has navigated growth without losing the culture that made it successful in the first place. -
Unordinary Ideas: How to Grow Brands in an Increasingly Undifferentiated World
As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required. -
AW Throwback: The Debut of the Blue M&M
Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it? -
Did Social Kill the “Celebrity”?
By Julia Pascual, Social & Influencer Strategist, AntiSocial To say that culture is demanding is an understatement. Social has provided us with more content than we even have the time […] -
The $1 Trillion Compliance Tax — and the Companies That Aren’t Paying It
The brands still treating privacy and performance as a trade-off aren’t just leaving money on the table. -
From Planning to Performance: Why Data Connection Matters
By Karim Rayes, Chief Product Officer, Nexxen Brands and advertisers have spent the past several years investing heavily in first-party data, and for good reason – privacy regulation, signal loss […]
