MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Why Independence Is Winning Again, with Joint’s Richard Exon
On this episode, we sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment. -
From Collaboration Tool to Agentic OS: How Slack Is Rewiring Work in the AI Era
Ryan Gavin, CMO of Slack at Salesforce, unpacks the shift from Slack as a collaboration platform to something far more ambitious: a conversational operating system where humans, data, and AI agents work side by side. -
Why Premium Publishers Still Matter in an AI-Driven World
Richard Reeves, CEO at the Association of Online Publishers, joins us to talk about the evolving role of premium publishers in a fragmented, AI-driven media landscape. -
The Advertising Industry Isn’t Waiting for the Future—it’s Building It
The future of marketing isn’t something that will arrive—it’s being built right now, and it requires partnership. -
AI, Identity, and Outcomes: Cutting Through the Noise
Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what’s really changing in AI-driven marketing—and what’s just hype. -
Why the Future of Media is Sound-On and What It Means for Brands
The sound-off era is over. Jenny Haggard, the Global Head of Thought Leadership at Spotify, gave an introduction into how audio innovations are altering the media landscape. -
Measurement Masterminds: We Put Marketing’s Measurement Experts on the Spot
By Helen Myers, Advertising Week Correspondent Milka Privodanova, VP Large Customers International at LinkedIn, led a talk show-style panel to tackle the toughest questions the market faces when it comes […] -
From Billboards to Full Funnel: The New Role of Digital Out-of-Home
On this episode, we sit down with Barry Frey, President and CEO of DPAA Global, to talk about how digital out-of-home has evolved far beyond its traditional role. -
How Milan Built Trust on a Global Stage for the Winter Olympics
Fiorenza Lipparini, Director General of Milano & Partners, which led the transformation of Milan for the 2026 Olympic Winter Games explores what it takes to build trust while hosting a global event. -
Sequoia ID: Reach the Highest-Intent Audience in Digital — at Display Prices
Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up. -
How Publishers Are Unlocking $10–$30 CPMs From the AI Audience Their Ad Stack Can’t See
AI audiences are at the beginning of that curve. The publishers who build the muscle now — who learn which segments perform, which formats convert, which AI sources deliver the best ROI — will have a structural advantage when this becomes the default. -
A Brand Renaissance, Fueled by Better Use of Data
On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance.
