MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Peer Voices Over Polished Pitches — Why Trust Lives in the Crowd, Not the Campaign
Ultimately, the job of a brand in 2026 is to make space for stories to unfold: stories sparked by real experiences and carried forward by the people who lived them. -
The Most Underrated Advocacy Channel? Your Letterbox
By combining insights into community influence with precise mail targeting, brands can convert human trust into commercial outcomes, proving that traditional channels still have a role to play in a modern, data-driven marketing strategy. -
The Untapped Cultural Power of Niche Communities
Communities do not exist for the benefit of brands. They exist because people want to spend time developing the interests they care about with others who share them. -
Advertisers Have Questions that OOH Isn’t Answering
Until the industry starts talking seriously about share, what drives it, what limits it, and how to grow it, OOH’s future will be defined more by comfort than conviction. -
What the ‘AI Doomsday Scenario’ Could Mean for Advertising
AI may industrialise advertising, but it will not automate taste. -
What the “Bot Fingers” Era Means for Advertising
The industry will need new frameworks and better technology to help clarify what “real” engagement actually means, and it needs them today, not tomorrow. -
Livestreaming Is Having a Renaissance as Clips Turn Streams Into Scalable Media
In a media landscape defined by fragmentation and algorithms, formats that generate both real-time engagement and sustained distribution are poised to hold the advantage—and livestreaming, amplified by clipping, is quickly becoming one of them. -
Why the Best Travel Brands Win Customers Long Before Take Off
From the moment someone decides where they want to go, they expect the journey, both digital and physical, to feel smooth, personal and well considered. -
What the Oscars Teach Us About Advertising That Actually Works
The brands that performed best on Oscar night were not the ones with the biggest budgets. They were the ones that understood their audience and showed up with intention. -
The AI Experience Room: A New Monetizable Asset for Rights Holders
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets. -
Louisa O’Connor, Founder, Seen Presents
Join Katie as she talks with Louisa O’Connor, Managing Director of Seen Presents about the value of in person experiences, the unexpected challenges and rewards of being a founder, finding great talent and making the intangible, tangible. -
Pilot Parker Stars in a New Campaign Highlighting the Malaysia Airlines Travel Experience
In “A Story Inspired by True Memorable Moments,” we see the travel experience told through Pilot Parker’s eyes. Let’s watch.
