MODERN MARKETING + MEASUREMENT
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
-
“If You’re Not Using ‘Pack Media’ Yet…You Soon Will Be!”
From AWEurope 2024 -
How Luxury Fashion Brands Took Celebrity Partnerships to the Next Level This Event Season
2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice. -
Forget Cookie Doom and Gloom, 2024 Is the Year of Data Collaboration
To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset. -
Is Cookieless the Next Boy Who Cried Wolf?
The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing. -
Why Data-Driven Donor Comms Is the Ace in the Fundraising Pack
Harnessing data strategy in fundraising is a key way for charities to navigate the prolonged financial pinch. -
New Insights from Freelancers and Companies on Effective Marketing Collaboration
By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together […] -
Abridged Identity
Until these systems start leveraging other bidstream signals for targeting, frequency capping and attributing performance, ongoing abuse of that first-class identifier will likely persist. -
Navigating B2B Buying Committees: Insights from Industry Leaders
Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting. -
Unlocking the Power of Zero-Party Data: Exploring Scalable Strategy
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead. -
Cracking the Code on Performance Marketing for High ARPU Products
Success lies in the willingness of advertisers to experiment and iterate across the four critical dimensions: optimization signals, targeting, creative content, and channel selection. -
How Customer Research Turns Insight into Impact
Understanding consumers is the foundation of effective marketing, not just a strategy. It is crucial for every team to collaborate and grasp the significance of research to enhance the impact of their work. -
Buying Groups: The Missing Piece of the Lead Generation Puzzle
Winning over individuals is hard enough, let alone groups, who don’t want to engage or be influenced.
latest posts
-
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
-
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
-
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
-
Marketing Is Learning Before the Market
-
The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
