MODERN MARKETING + MEASUREMENT
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
-
Unlocking the Potential of Retail Media: Overcoming Challenges and Embracing Inclusive Commerce
Through collaboration in innovation, connection in planning and standardisation in measurement, as a collective we will continue to provide our shoppers with the most inclusive and efficient path to purchase. -
Modern Media: Harder to Measure, Harder to Activate and Harder to Optimize
By embracing these solutions, we can redefine media strategy and execution standards, ensuring relevance and success in the modern media landscape. -
Choose OOH This Political Season
With today’s voter spending more than 70% of their time away from home and increasingly blocking ads online, political marketers simply cannot afford to skip out on DOOH this election season. -
The Forces Driving Stronger First-Party Data Practices
Establishing a method to connect your best data with identity-based solutions across partners and channels will pay off now and into the future. -
The Time is Now for Cross-Media Measurement
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. -
Future of Outcome Measurement: Innovations in TV Data & Insights
Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years. -
Why All Attention Isn’t Equal: Driving Impact Across the Funnel on TikTok
Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial. -
Cookie Deprecation to Curation 2.0: How to Survive in Programmatic in 2024
1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025. -
Titan Brands Delivering Transformation in Marketing Today
Brand legacy but with short-term ROI! -
Unlocking Moments in Motion: A New Approach to Consumer Engagement
In a world where consumers are constantly on the move, their emotional journey runs alongside their physical one. -
Sequels, Ratings and Sales: What makes a major hit?
When can a Brand Funded Entertainment show be classified as a major hit? -
The State of the Enterprise B2B Buyer’s Journey
The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality.
latest posts
-
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
-
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
-
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
-
Marketing Is Learning Before the Market
-
The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
