Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.
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Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.
Subscribe to AW360 Live podcast:
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.