Engineering the Outcome in an AI-Driven Open Web

In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.

Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.

AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.