On this episode, we sit down with Barry Frey, President and CEO of DPAA Global, to talk about how digital out-of-home has evolved far beyond its traditional role. We cover the shift from pure awareness to a full-funnel channel, how programmatic and real-time data are changing the game, and why reaching people in the real world—on the path to purchase—is becoming more valuable than ever.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.