On this episode of AW360, we’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. Steve explains how aggregating travel audience data can unlock true scale for commerce media, why audience and creative need to work hand in hand, and what the rise of agentic media buying really means in practice. It’s a clear, practical look at how marketers can cut through complexity and drive better results.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.