On this episode, we’re joined by Todd K. Harris, General Manager, Transportation & Hospitality at Gradial, to explore how AI is reshaping the way brands get discovered. Todd explains the shift from SEO to a more dynamic, AI-driven discovery model, why visibility alone isn’t enough, and how operational agility is becoming the real competitive edge. It’s a clear, practical look at how marketers can connect insights to execution and keep pace in a rapidly changing landscape.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.