Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything. From beauty executive to CEO of Bake Me Healthy, she built a women- and Asian-owned brand from the ground up while raising a family and navigating the unique hurdles that come with it. In this episode of Great Minds: People & Culture, she sits down with Ren Akinci to talk business, identity, and the lessons she’s passing on to her kids.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.