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AI Search Killed the Click. Intent Didn’t Die.
The marketers who win the zero-click era won’t be the ones with the best schema markup.
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For People to Love your Brand… AI Must Love your Brand
Rick Milenthal and Dave Grzelak sit down with Tom Howell, founder of FancyAI, to discuss the world of generative engine optimization (GEO), AI-driven discovery, and the future of brand storytelling.
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Build Your Agency Culture With Possibilitarians
If agency leaders don’t exemplify Possibilitarian attitudes and behaviors, the culture won’t either.
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Search On: The Future of Search and AI
Google may lose its crown, and search and marketing, plus story-telling, may become easier and less costly for the small and the bif enterprises.
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The Dark Funnel of Commerce: Why Brands Are Losing Visibility Where It Matters Most
The dark funnel needs to be strategically navigated and understood.
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Engineering the Outcome in an AI-Driven Open Web
Ivan shares a grounded look at where the industry is headed and why human expertise still matters in an increasingly automated world.
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The TikTok Shop Halo Effect
Consumer behavior is too ingrained, and the broader commerce ecosystem too entrenched, for any single platform to fully contain the journey.
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What It Actually Takes to Become AI-Ready Across a Global Team
Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition.
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Creating Better, Not Just More: Rethinking Creative in the AI Era
Anastasia shares a practical look at how marketers can focus on the signals that actually matter while keeping storytelling, judgment, and human insight at the center of the work.
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Why Influencer Marketing Is the Missing Piece of the Search Puzzle
By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical discipline. A game of algorithms rather than emotion, with the focus firmly on keywords and backlinks. But with LLMs like ChatGPT and Gemini transforming how consumers discover information, search is becoming less about ranked links and more about synthesised answers. Influencers generate the kind of…
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How STAYCOOL Created a Clothing Collection for the Pillsbury Doughboy
ICYMI, a clothing collection starring Pillsbury’s beloved Doughboy mascot dropped on Friday May 15, 2026.
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Can We Mitigate the Economic Risks of AI in Digital Advertising?
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
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Designing for Conversion: How Brand Experiences Unlock Paid Traffic Value
When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
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Victoria Dyke, Co-Founder of Ziggy
Join Katie as she talks with Victoria Dyke, Co-Founder of Ziggy on the firm’s rapid rise.
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How Sport, Social Media and Community Are Converging Around Refugee Support
In an era where brands and agencies are under increasing pressure to prove social impact isn’t just performative, partnerships that combine community, culture and long-term commitment are beginning to stand out from the noise.
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Making AI Work Without the Fear Factor
From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.
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Why Love Story’s Sound Hits Harder Than Its Fashion, and What It Says About Brands and Nostalgia
A reminder that attention is still shaped by what we allow to linger.
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When Live Events Become Cultural Moments with Jeff Clanagan, Hartbeat
With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment.
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Creativity / AI: Walking the line between PAIN and GAIN
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
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RE-AIR: McLaren Racing’s Louise McEwen on Building a Fan-First Brand On and Off the Track
Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation.
