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6 Breakout Programmatic Strategies to Get Noticed Over the Holidays
2020 was the biggest holiday season ever for marketers and retailers—and 2021 is shaping up to be even more competitive. Give yourself a head start by getting your programmatic strategies in place now.
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Ten Tips for Productive and Focused Remote Team Meetings
Thanks to digital burnout and continuous partial attention, remote meetings can feel unproductive. Here’s how to get your remote or hybrid team back on track.
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Man On A Hygge Mission
A Q&A With Martin Pedersen, Founder/CEO of Stellar Agency, El Segundo, CA
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How Brands Can Use Relevant Moments and Technology to Engage with Consumers
The endemic-era’s digital focus makes it easy for brand advertisements to get lost in the sea of commercials, sponsored posts, and constant notifications.
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The Season of Giving is Here and It’s Not Fashionable to Be Late
Being human and authentic in brand messaging – whether sharing a promotion, apologising for shipping delays, or delivering a tear-worthy Christmas advert – is paramount as ever.
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Grow your Brand with Hispanic Fans and the World’s Beautiful Game
For any brand looking to grow with Hispanics, the time is now, and soccer, often called “The Beautiful Game,” is a fantastic way to connect with this audience.
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Digital Poets Society: Will AI Replace Or Enhance Human Writers?
Let’s start with the good news: writers aren’t about to lose their jobs to robots. When The New York Times asked an AI system to generate a column on relationships, this was the result.
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The Speed of Culture Requires A Data-Driven Creative Strategy
From a global pandemic to a racial justice revolution, these past 18 months have accelerated cultural change and demanded that advertising keep up in order to stay relevant.
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FAST and NextGen TV: Streaming Trends Built for the Future
Let’s take a deeper look at FAST platforms, NextGen TV and their impacts on marketing and media industries.
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B2B Marketers Can Unlock “Right Time, Right Person, Right Message” With Data and AI
B2B brands are not selling to companies, they’re selling to people. And the reality is that people have come to expect targeted, personalized messaging that’s relevant to their needs in their own lives.
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AR is Transforming ‘Try Before You Buy’: Here’s What You Need to Know
If Covid signals a step-change in how we preview products, however, technology is a must in this marriage of new realities.
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How To Supercharge Your Marketing Strategy This Christmas
Q4 is just around the corner, a quarter so full of opportunity to run creative campaigns and boost sales.
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Snowed Under With Emails This Christmas?
As we approach the Christmas period, we are likely to see our inboxes snowed under by a steep influx of emails that advertise gifts and services. In order to stand out from the crowd, it is crucial to plan your email marketing with close attention to detail.
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5 Can’t-Miss Trends to Help Retailers Maximize Sales This Holiday Season
As summer plans give way to changing weather, it’s time to start preparing for another holiday shopping season. After a pandemic year, retailers are counting on strong consumer spending to drive revenue and provide momentum into the new year.
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Dark Marketing 101: What You Need to Know
Dark marketing is a useful tool that allows brands to engage with consumers like never before, and will become substantially more important with the absence of third-party cookies.
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Unlocking the Superpowers of CTV Advertising
Streaming TV has not only become the most popular form of TV entertainment for audiences, but it has also edged out the linear broadcast for the first time this year.
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Context Shapes Content
Never before has the importance of context been clearer than over the past couple of years.
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Humanising B2B and Leading with Empathy
B2B audiences are people, not robots. Do not treat them like machines.
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Now Playing: Superpowered Audio
Audio enables today’s most powerful influencers and beloved brands to deliver compelling content and build deep, meaningful connections with listeners.
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AW360 Q&A: OkayMedia’s First Female CEO Talks Championing New Wave of Media
In the following Q&A, we chat with Isha Sesay, OkayMedia CEO and former CNN journalist, to get her thoughts on the rise of female leaders in media, emerging media trends that could make an impact in 2022 and more.
