-
How Becoming a Customer-Centric Business Starts with Humanising Data
While it’s probably difficult to imagine in today’s world – where anyone can whip up a business-destroying Twitter storm in seconds – listening to customers hasn’t always been the default.
-
How Branding In Games Has Come Of Age
The gaming industry now boasts three billion players globally with a value in excess of $175.8bn. Gamers are an older and more diverse demographic than often assumed.
-
Marketing the Pet Food Renaissance
If you’re a cat or a dog, what a time it is to be alive. A golden age of flavour. A pet food renaissance.
-
The State of CX in 2021 – Why Technology and Strategy Reign Supreme
No matter how much the world changes, the importance of serving your customers well will always be a top business priority. Yet how you achieve that goal must continually evolve.
-
How to Create the Most Clickable Video Content, According to AI
Which colors work best on screen? How many people should you cast? The answers are as much about science as they are about art. By Bridget Johnston Shooting a brilliant video takes a fair amount of vision and instinct, no doubt. But, it can also take a lot of guesswork. How can you ever really know what will resonate with an…
-
Why the Future of B2B Must Be Guided by Emotion
By Michael McLaren, Global CEO, Merkle B2B The days of cold, rational B2B sales and marketing based solely on product details and features are coming to an end — and that’s a good thing. All too often in the past, communications throughout the B2B buying cycle have been largely product-centric and fact-based. And in many cases — boring. Our customers…
-
Avoid These Common Mistakes When Building Personality into Chat
For the last few years, companies have been getting serious about designing unique personalities for their brand-driven chat experiences.
-
Holiday travel will look different this year. Here’s how marketers can be ready
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair.
-
Addressing Big Tech’s Power Through a Geopolitical Lens
For several years now, the digital ad industry has operated under the auspices that strict privacy regulations could come down at any moment.
-
Digital’s White Whale: Marketing on Reddit
Reddit is infamous for being a marketing graveyard. It is full of buried links from entrepreneurs and marketers that just didn’t “get it.” So how do you “get it” and avoid falling into the trap?
-
How Precision Analytics Can Drive Audience Relevance and Campaign Impact
The Almond Board of California has partnered with us since 2000 to increase demand, consumption, and positive perceptions of almonds globally. Our tenure began with an innovative nutrition-based marketing platform and has evolved ever since.
-
The Name’s Brand… James Brand
The owners of successful brand characters know when to change things subtly and also know when a change can mean big publicity.
-
Tech And Trust: Forging The First-Party Future Of Adtech
If we are to be prepared for this brand-new ad ecosystem, we still need to address the challenges of data disparity and privacy-compliance that are causing so much concern.
-
Digital Media’s Loss is CTV’s Gain
The past year has not been kind to digital media. From the (now-delayed cookie-apocalypse) to Facebook’s continual political troubles to increased scrutiny on digital privacy, it’s safe to say digital media has not had a good 2021.
-
Does Third-party Data Need a Rebrand?
Third-party data, the product, is better than ever. It’s ethically sourced and privacy-compliant and will remain so even after cookies fall away.
-
Inside Google Marketing: 3 Rules Driving Our Holiday Retail Strategy
By Michelle Scruggs, Performance Media Lead at Google North America The holidays are a critical season for Google Media Lab. We’re the team that plans, buys, runs, and assesses media on behalf of Google’s brands. As head of performance media for North America within Media Lab, my team focuses on how to best position direct response campaigns to maximize sales…
-
Amazon Gets The Whole Picture
When the Amazon juggernaut rolls into a sector, market dominance is assured – it’s a question of when not if. Its latest venture? The trusty television set.
-
WTF is Brand Governance And Why Is It Important?
Brands are experiencing a dramatic increase in the complexity of their marketing mix as a result of digital transformation.
-
Green Elbows: Nudging Consumers Towards Sustainable Behaviours
Eco marketing is growing, by necessity, and with increasing urgency. But that doesn’t mean everyone buys into it.
-
How Audio Attribution Can Transform Multichannel Campaigns
Audio consumption experienced a huge surge over the pandemic and proved its worth as a powerful form of communication and now, at long last, we can measure just how much.
