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How To Keep The Party Going In A Cookie-Free Future
While we have never completely relied on third-party cookies – by offering Commercial Mix Modelling we don’t need them to measure effectiveness – we are indirectly affected.
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The Forgotten Enabler of Online Personalization & Identity: Direct Mail
The modern age heavily features information overload, with constant competing demands for our attention and patronage.
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Why Every Company Should Target Hispanic Consumers (Starting Immediately)
With its exploding population, growing spending power and youthful bent, the U.S. Hispanic population segment represents a lucrative opportunity for savvy marketers.
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3 Strategies To Bring Your Audience And Advertisers Closer In A Cookie-Less World
The ground is already shifting when it comes to cookies. During this transition period, I thought it might be helpful to share a bit about our approach to cookies (or the lack thereof).
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Publishers, Now Is Not the Time to Kick the Cookie Can Down the Road
The move to a cookieless world isn’t like the dozens of other tech pivots that have kept publishers on their toes in recent years. This isn’t just a bridge to be crossed when publishers come to it. This move is the big one.
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How To Reach CTV Audiences In The Premium, Privacy-First Video Landscape
The ‘old’ has become new once again for TV and video advertising. As a premium environment, traditional TV has historically given advertisers a much greater reach using contextual targeting; with campaigns based around content.
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Exploring the Concept of DIY Data and the Future of Data as a Service
Customer behaviors and attitudes are always shifting, and the businesses that are best positioned to understand, reach, and market toward those shifts are the ones that will succeed in scaling revenue.
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Covid Ad Pitch: Keep Moving
Despite Covid — perhaps BECAUSE of Covid — robust ad campaigns pitch relocation and tourism. CTvisit (Connecticut) is spending nearly triple the typical amount on its fall regional campaign.
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Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time
From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.
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Optimising Your Product Pages For Search This Christmas
Being prepared or not for the seasonality of your industry can see your sales and revenue skyrocket or take a turn for the worse – let’s hope it’s not the latter!
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Out of Home’s Resilience Prompts NYC to Recognize the Importance of OOH and Digital Signage
NYC Mayor Bill de Blasio has proclaimed the week starting October 11 as New York Digital Signage Week. While it’s true that out of home was impacted more than other ad mediums over the past 18 months, the sector has rallied back steadily.
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How to Be Ready for Holiday Shoppers This Year
Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.
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Why Brands Are Moving Audience Research In-House
The role of the agency is changing. Many brands are adapting their processes, redistributing their budget to get more control of their output, with a bigger focus on in-house. This shift has been ongoing for years.
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Why Post-Cookie Targeting Solutions Can Not Retread Old Ideas
The advertising technology industry has spent most of the past 18 months developing plans and products to fill the white space in targeting that will be exposed when Google finally stops supporting third-party cookies in its Chrome browser.
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Targeted Advertising Testing, What Does It Actually Look Like?
As Google prepares to move forward with testing FLoC – a.k.a. phase two – the digital industry is encouraging brands to use this time for exploring, testing, and evaluating all the alternative tracking solutions.
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How Many Shoppers Are Actually Up For Grabs?
When working with finite marketing budgets, businesses need to be sure they’re focusing on getting the right message to the right people at the right time. But who are the right people exactly, and what do they need to hear?
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Our Mis-Invested Youth
As markets threaten to close a window of opportunity on younger generations’ financial security, AML Head of Strategy Christian Barnes calls on investment firms to start showing EQ as well as IQ – before it’s too late.
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The New Charge For Digital: Conversation Not Just Conversion
For marketers, the glamour of digital has often been its ability to drive conversion, generate leads, and simply get people to shop – with immense accountability.
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How To Work Smarter, Not Harder This Holiday
The old holiday planning cycle of kickoff and design in spring, test in summer, and execute in fall isn’t in full swing like it used to be.
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Looking Beyond Host-Read Ads to Make an Impact in Audio
As podcast listenership continues to skyrocket, marketers are allocating a greater portion of their media budgets to this increasingly popular medium. Today, advertisers are spending more on podcast advertising than ever before.
