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Get Ready for the Holidays 2021
In the heat of summer, the holiday shopping season can feel like it’s a long way away. Experienced e-commerce merchants know better.
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Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers
Direct mail marketing has fallen victim to the supply chain issues gripping countless industries, making it hard to find the very material that mailers are printed on.
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The Upside of Automation and Partnership Marketing
Over the past 20 years, automation has transformed digital marketing and media, in all its forms, one way or another. Despite its ability to change the game, however, its impact has been gradual.
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Context And Creativity: The New Power Tools Of An Attention Economy
Picture this: you’re new in town, and choosing a pub to pass the hours in. One place has half-price drinks and the bar is heaving.
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Push Notifications Help Publishers Deliver the Snackable Content that Drives Reader Engagement
There’s been a tremendous amount of upheaval in the ad industry recently.
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Companies Everywhere Are Falling Behind With Video, and That’s a Problem.
If you have not invested in creating a culture of video within your organization in a post-COVID world, you are literally losing ground to your competitors at this very moment.
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Why It’s Time To Move From Brainstorming To Brainsteering
Stimulating and creating a space – both physically, emotionally and intellectually – where ideas can be formed, new thinking can be encouraged, and product development can be shared and inspired is often easier said than done.
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COVID Changed The Consumer Journey, But What’s Likely To Stick?
The pandemic has reinforced what brands and retailers should continue to focus on: enabling people to shop when they want, how they want, and where they want, all the while providing a pleasant and frictionless experience.
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How Outdoor Advertising Has Evolved While We’ve Been Indoors
After spending months indoors and consuming in-home digital media at a colossal scale, the reopening of hospitality and event venues is bringing back eyeballs to public spaces.
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What’s Next for Connected TV Measurement
It shouldn’t come as a surprise then to see that 60% of marketers are shifting ad spend from linear to streaming TV platforms.
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The New Era of Data-Driven Creative
It seems obvious that performance marketing and creative teams should work together but most agencies and brands have created silos within marketing to decentralize their operations between creative, media buying and performance marketing.
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To Embrace All Multicultural Markets, Companies Must Become Multicultural
As marketers consider their internal and external practices where thoughtful DEI is concerned, I think the advertising industry might be ripe for change within its oldest institutions.
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Setting The Stage For The Next Evolution Of Mobile Advertising
In the following Q&A, we chat with Eddie Dingels, GroundTruth’s Chief Operating Officer, to get his view on the evolving mobile landscape.
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Why Adtech Needs to Learn from Kidtech
With under 16s making up almost 40% of all online users, they are having profound and long-lasting changes on how the internet is perceived and used.
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Trust and Verify: How to Be Sure Your Data Partnerships Are Truly Safe
Data partnerships – they’re incredibly powerful. But do you know if your data partner takes security as seriously as you do?
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How to Choose a Data Provider
We bring on a new data provider at least every quarter, if not every month. Along the way, we’ve learned some lessons about how to bring on new data partners.
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How a Century-Old Brand is Transforming the Auto Industry
In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward.
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Why Relevant Authenticity can be Today’s Most Valuable Brand Attribute
We often tell people to be themselves, shouldn’t the same apply to brands?
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Influencers are in the Driver’s Seat, Platforms and Brands are Along for the Ride
The Creator Economy is a wave that has been building. About three years ago, there was a surge of micro-influencers and niche markets that joined social media celebs.
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Google Proves that Travel Marketers Need a New Targeting Strategy
Data independence means that a marketer’s ability to reach their target audience is not solely reliant on the whims of tech giants, but rather their own data collection and management.
