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How Milan Built Trust on a Global Stage for the Winter Olympics
Fiorenza Lipparini, Director General of Milano & Partners, which led the transformation of Milan for the 2026 Olympic Winter Games explores what it takes to build trust while hosting a global event.
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Sequoia ID: Reach the Highest-Intent Audience in Digital — at Display Prices
Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up.
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How Publishers Are Unlocking $10–$30 CPMs From the AI Audience Their Ad Stack Can’t See
AI audiences are at the beginning of that curve. The publishers who build the muscle now — who learn which segments perform, which formats convert, which AI sources deliver the best ROI — will have a structural advantage when this becomes the default.
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A Brand Renaissance, Fueled by Better Use of Data
On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance.
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Peer Voices Over Polished Pitches — Why Trust Lives in the Crowd, Not the Campaign
Ultimately, the job of a brand in 2026 is to make space for stories to unfold: stories sparked by real experiences and carried forward by the people who lived them.
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The Most Underrated Advocacy Channel? Your Letterbox
By combining insights into community influence with precise mail targeting, brands can convert human trust into commercial outcomes, proving that traditional channels still have a role to play in a modern, data-driven marketing strategy.
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The Untapped Cultural Power of Niche Communities
Communities do not exist for the benefit of brands. They exist because people want to spend time developing the interests they care about with others who share them.
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Advertisers Have Questions that OOH Isn’t Answering
Until the industry starts talking seriously about share, what drives it, what limits it, and how to grow it, OOH’s future will be defined more by comfort than conviction.
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What the ‘AI Doomsday Scenario’ Could Mean for Advertising
AI may industrialise advertising, but it will not automate taste.
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What the “Bot Fingers” Era Means for Advertising
The industry will need new frameworks and better technology to help clarify what “real” engagement actually means, and it needs them today, not tomorrow.
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Livestreaming Is Having a Renaissance as Clips Turn Streams Into Scalable Media
In a media landscape defined by fragmentation and algorithms, formats that generate both real-time engagement and sustained distribution are poised to hold the advantage—and livestreaming, amplified by clipping, is quickly becoming one of them.
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Why the Best Travel Brands Win Customers Long Before Take Off
From the moment someone decides where they want to go, they expect the journey, both digital and physical, to feel smooth, personal and well considered.
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What the Oscars Teach Us About Advertising That Actually Works
The brands that performed best on Oscar night were not the ones with the biggest budgets. They were the ones that understood their audience and showed up with intention.
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The AI Experience Room: A New Monetizable Asset for Rights Holders
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.
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Louisa O’Connor, Founder, Seen Presents
Join Katie as she talks with Louisa O’Connor, Managing Director of Seen Presents about the value of in person experiences, the unexpected challenges and rewards of being a founder, finding great talent and making the intangible, tangible.
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Pilot Parker Stars in a New Campaign Highlighting the Malaysia Airlines Travel Experience
In “A Story Inspired by True Memorable Moments,” we see the travel experience told through Pilot Parker’s eyes. Let’s watch.
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10 Biggest Social Media Marketing Mistakes Businesses Make
Social media is a fickle and fluid beast. Avoiding these mistakes is your best chance to master the small business social media marketing space for the long haul.
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Don’t Change the Game for Ads. Change Ads for the Game
The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
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Can Autonomous Media Be Trusted? That Depends on Who its Agents Truly Serve
Agents, with buyers and sellers as their masters, provide an opportunity to reshape all facets of the digital advertising market in the interests of its participants, not its gatekeepers.
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Dear Advertisers: Simplicity and Performance Are Not Mutually Exclusive
Just because the ecosystem continues to become more complex, advertisers should not abandon hope for a simplified path to performance.
