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YouTube’s BARB Exit Wasn’t a Shock – It Was a Reminder of the Importance of Independent Measurement
YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
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The Power of Fandom: From Cultural Moments to Commercial Impact
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
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From STEM to Sports Culture: How MB Gambke Built Barstool’s Partnership Playbook
MB Gambke, SVP of Partnerships and Marketing at Barstool Sports, shares her unconventional path from engineering student to one of the architects behind Barstool’s explosive brand partnerships.
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Protected: Commerce Media Maturity: What Separates Leading Networks from the Rest?
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From Prompts to Performance: The Rise of Vibe Marketing
The way people discover and buy is shifting quickly, and AI is right at the center of it.
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Use AI Search for Long Enough and You Notice Who It Trusts
Although we are not leaving optimisation behind, brands must make a more conscious effort to identify the messages that travel across content.
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Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home
Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.
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Why Brands Miss the Moment on Social
A lot of advertisers are talking about using AI to build new creative from scratch but that misses the point.
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From SEO to AI Discovery: Why Operational Agility Is the New Advantage
On this episode, we’re joined by Todd K. Harris, General Manager, Transportation & Hospitality at Gradial, to explore how AI is reshaping the way brands get discovered.
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Game Changers: Transforming Marketing in the Age of Data & Tech
Music isn’t just an accessory to content – it’s a launchpad for discovery.
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From Placement to Participation: The Rise of Experiential Media
This generation isn’t rejecting digital media; they’re rejecting anything that feels passive or disconnected from the world around them.
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Why Does Walker’s Shortbread Have Scottie Dog-Shaped Cookies?
Only one cookie company is known for having Scottish terrier-shaped treats and that’s Walker’s Shortbread.
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Why Independence Is Winning Again, with Joint’s Richard Exon
On this episode, we sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment.
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From Collaboration Tool to Agentic OS: How Slack Is Rewiring Work in the AI Era
Ryan Gavin, CMO of Slack at Salesforce, unpacks the shift from Slack as a collaboration platform to something far more ambitious: a conversational operating system where humans, data, and AI agents work side by side.
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Why Premium Publishers Still Matter in an AI-Driven World
Richard Reeves, CEO at the Association of Online Publishers, joins us to talk about the evolving role of premium publishers in a fragmented, AI-driven media landscape.
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The Advertising Industry Isn’t Waiting for the Future—it’s Building It
The future of marketing isn’t something that will arrive—it’s being built right now, and it requires partnership.
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AI, Identity, and Outcomes: Cutting Through the Noise
Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what’s really changing in AI-driven marketing—and what’s just hype.
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Why the Future of Media is Sound-On and What It Means for Brands
The sound-off era is over. Jenny Haggard, the Global Head of Thought Leadership at Spotify, gave an introduction into how audio innovations are altering the media landscape.
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Measurement Masterminds: We Put Marketing’s Measurement Experts on the Spot
By Helen Myers, Advertising Week Correspondent Milka Privodanova, VP Large Customers International at LinkedIn, led a talk show-style panel to tackle the toughest questions the market faces when it comes to ROI. Privodanova kicked off the session by asking the panel what they would do to narrow down the objective of measurement to make one decision better. Lubna Quraishi, VP…
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From Billboards to Full Funnel: The New Role of Digital Out-of-Home
On this episode, we sit down with Barry Frey, President and CEO of DPAA Global, to talk about how digital out-of-home has evolved far beyond its traditional role.
