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How Pringles Built “Pringleleo” in Their 2026 Big Game Ad
Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P.
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Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab
Thomas Ives of RAAS Lab explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-like nuance
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Looking forward: How AI is Reshaping Ad Creative and Propelling MMM into a New Era
AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.
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AI Licensing Helps Publishers, but Won’t Save Them
Publishers have split into two camps: those who license, and those who sue.
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How Creator Sports Network Is Delivering Gen Z Scale Without Cannibalizing Broadcast
Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time.
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Speed to Spend: Smarter Curation for Modern Media Teams
On this episode of Modern Marketing and Measurement, I sit down with James Leaver, the CEO & Co-Founder of Multilocal Media, to talk about why curation has gone from buzzword to business driver.
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LEGO’s Smart Bricks Show the Future of Innovation Is Experience, Not Algorithms
In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.
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How Live Events Connect Brands With the ‘Social Media Generation’
The collective turn-away from traditional media combined with the fragmentation and saturation of social media makes it harder for brands to cut through. But there is one channel that is largely underused, despite high engagement: live entertainment.
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Stop Buying Attention. Start Earning It
With all eyes on the TV and let’s be honest, TikTok. Super Bowl commercials have always been the main event.
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DSP Turmoil Is Forcing Indie Agencies to Rethink Org Structures
Agencies that emerge stronger will be the ones that treat flexibility (organizationally and technologically) as a core business strategy, not a contingency plan.
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Why Incrementality Is Emerging as the Standard for CTV Performance
In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.
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Springboards Exposes the Ease and Risks of Large-Scale Generative Models in New ‘Dangers of AI’ Ad
For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.
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Are New Tools Redefining Creativity?
We asked industry leaders if they are expanding their thinking, or shifting it away from craft and judgement towards systems, speed and scale.
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Agentic AI and the Next Evolution of AdTech
The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.
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Sam Jones, Creative Director at Paramount and Founder of Funny Biz
Speaking your truth, brand architecture, sonic branding, the pressure and promise of being named “the next big thing” in social media, taking chances and building a career you genuinely love.
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From Creator to Commerce: How Bucketsquad Is Building the Next Sports Media Powerhouse
This episode of AW360 Live features Zach Miller, President of Bucketsquad, the creator-led sports entertainment brand built around YouTube megastar Jesser.
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Justin Thomas-Copeland, CEO of the 4As, on Modernizing Agency Support in Real Time
Justin shares how he’s thinking about agility, technology, and measurable signals of progress as he builds the organization’s next chapter.
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Tuning the Brand Voice: How AI Helps Global Brands Speak with One Voice—Without Losing Their Soul
Jason Hemingway, CMO at Phrase, explores how AI-powered language technology is reshaping the way brands create, localize, and personalize content at scale.
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LLMs vs SLMs: Why AI Doesn’t Need to Be Expensive to Be Effective
AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.
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Consumers Love Valentine’s Day: What Marketers Need to Know
If Valentine’s Day hasn’t been a high priority in the past, now is the time to explore how you can create meaningful consumer connections in February that will last year-round.
