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Why the Open Web Needs to Start Selling Attention Outcomes
The future of the open web depends on the ability to prove that an audience is paying attention, not scrolling through content mechanically.
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Beyond First-Party Data: How Experian Marketing Is Powering the Next Phase of Retail Media
In this episode of Retail Media Unboxed, we sit down with Colin Grieves, Managing Director at Experian Marketing Services UK and Ireland, to unpack what’s actually changing beneath the surface of retail media in 2026.
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Why Growth Suffers When Audiences Are Managed Separately
Systems scale assumptions quickly, whether they are sound or flawed. Reexamining how audiences are defined and managed is not a technical exercise. It is a strategic one.
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The Media Strategist’s Dilemma: Inaccurate Data Usage Early In Media Planning
Effective media buying doesn’t start with activation. It starts with the right planning elements combined with up to the minute knowledge of pricing and opportunities in the media marketplace.
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How High-Performing Websites Remove Doubt Before the Click
At what point does buyer insecurity harm conversions? It could be argued that it reduces purchase intent even before web visitors have taken their first action.
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From Vanity Metrics to Real Impact: Measuring Creator Marketing at Scale
On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovey from CreatorIQ.
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Which Brand Mascots Are Coming To Super Bowl LX?
Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.
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Pharma Marketing Hasn’t Caught up to Digital yet — and Pretending It Has Is Holding It Back
This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.
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How Go-to Brands Translate Customer Connection Into Measurable Business Value
These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.
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The AI-Native Startup: Why Your Next $10M Round Won’t Triple Your Headcount
The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.
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Why Mid-Tier Creators Are the Industry’s Next Big Growth Opportunity
Creators with meaningful audience relationships demonstrate that influence isn’t about size, it’s about impact
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Why Businesses Must Ditch Short-Term Sustainability Thinking – and How Events Show the Way
The green economy isn’t just a movement. It’s a structural shift in the market. The first wave of sustainability may have faded, but a second is already emerging.
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The Olympics Move Fully Into the Programmatic Era
The Olympics no longer signal the future of programmatic. They reinforce its role at the center of premium media.
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AI-First by Design: How Tomas Forsbäck and Readpeak Are Rebuilding Programmatic for the Open Web
In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.
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Devex’s Raj Kumar On the Trust Test Facing Global Development
Raj Kumar joins Justin Blake for a recap of their time at the World Economic Forum Annual Meeting in Davos.
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6 Predictions for 2026—And Only One Involves AI Hype
The bottom line? 2026 looks like a year of maturation. The shiny-object syndrome is fading, replaced by a focus on what actually works.
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Welcome to the New Frontier: Where Retailers are Media Networks and Media Networks are Retailers
Retailers and media buyers want to influence the same moments, but still operate on different datasets, measurement models and incentives. The technology already exists to unify them.
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Get To Know the Delicious Jet-Puffed Marshmallow Mascots
Advertising’s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.
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CTV Grows Up: How Roku Is Powering the Full-Funnel Future of TV
Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine.
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The GLP-1 Era Invites Brands to Show Up as Caregivers
Brand leaders, you’re in the care business now, whether or not “health” is on your label. That means you need to play a more supportive role in people’s lives.
