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How CMOs Get Super Bowl Measurement Wrong
With game day just around the corner, now’s the time to pressure-test whether your measurement setup reflects how marketing actually works: in spikes of attention, shifts in timing, and campaign effects that ripple across channels.
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Ellis Verdi on Why Great Creative Hasn’t Changed — and Why “Silly” Is the Enemy
Ellis Verdi, co-founder of DeVito/Verdi, unpacks nearly 40 years of independent agency leadership, creative conviction, and cultural impact.
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From Mobile to the Living Room: How YouTube Is Rewriting the Viewer Journey for Every Generation
Continuous, in-context research keeps advertisers close to audiences as viewing habits change, helping them stay a step ahead of what people will watch, share, and buy next.
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‘Career Ladder’s’ Max Klymenko on Trust, Careers and Creators
Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy.
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How Brands Can Shape the Platforms That Shape Them
Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.
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2026 Will Be a Year of Proving What Works in CTV
In 2026, we’ll separate the marketers chasing efficiency from the ones building effectiveness. The difference will come down to who can prove it.
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Layana Aguilar, Founder, Fashion Squad
Layana Aguilar discusses her incredible life journey, her time on Project Runway, designing a ball gown for a Disney Latina princess, travel, fashion and staying inspired.
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CES 2026 Confirmed It: Gen Z Doesn’t Care How Smart Your AI Is
CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.
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The Next Leap in Open Web Advertising Will Fall Flat Without Interoperability
In the here and now, the challenges and opportunities around interoperability will continue to shape open web advertising’s supply chain and the priorities of those who operate within it.
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PepsiCo’s Stephen Kehoe On Building Trust Amid Global Turbulence
Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins from the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility.
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The Data Behind Belonging: What Leaders Get Wrong About Culture — with Carissa Romero, Co-Founder of Paradigm
In this episode, Ren Akinci sits down with Carissa Romero, Ph.D., co-founder of Paradigm, for a conversation about what actually changes behavior at work and what quietly undermines it.
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How AI Search Is Upending E-commerce Discovery
AI search isn’t killing marketing fundamentals. It’s exposing how fragile our assumptions about measurement have become.
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From Verification to Growth: How AI Is Redefining Media Quality and Performance with Anna Forbes, RVP Northern Europe, DoubleVerify
In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out.
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Michele Ghee Joins PlayersTV as President Through Expectant Media Acquisition
Athlete – and fan-owned media distribution and entertainment network adds media veteran Ghee (CNN, BET, EBONY, ESSENCE) through the acquisition of her experiential, content, and distribution agency. DALLAS – January 20, 2026 – PlayersTV, the first media distribution company owned by athletes and their fans, today announced the acquisition of Expectant Media, a women-owned experiential, content, and distribution agency founded…
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2026 Is the Year of a Strategy Reset in Luxury Fashion
In 2026, the luxury sector is poised to regain its sparkle, but only for the brands willing to rethink the fundamentals.
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Turning Data Into Deals: Smarter Marketing for Sales-Driven Industries
The future belongs to businesses that combine data intelligence with brand-led creativity. When used well, data amplifies both trust and targeting, without bogging teams down in shallow click metrics.
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Human Truth in the Age of AI: Inside GWI’s Approach to Modern Marketing
Misha shares how GWI is helping teams move faster with AI—without losing trust, transparency, or the human truth behind the data.
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How Agentic Buying Will Rewrite the Agency Business
Agentic buying won’t change agency economics because it’s innovative. It will change them because, built on better data and tighter publisher connections, it delivers outcomes the old stack simply can’t.
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Q5: The Hidden Season Where Loyalty Is Actually Won
Q5 offers an opportunity to move beyond one-size-fits-all discounting. Instead of rewarding everyone simultaneously, brands can reward those who truly deserve it, for the work they do to better our communities.
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The Power of the Pair — How Lisa Nichols and Gary Fawcett Built a 30-Year Creative Partnership at TBWA\MCR
In this episode of Agency Alchemy, we sit down with Lisa Nichols and Gary Fawcett, joint ECDs at TBWAMCR, to unpack nearly three decades of working side-by-side as a creative team.
