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Dos Equis’ The Most Interesting Man in the World is Back
Dos Equis announced on January 16, 2026, their iconic spokescharacter known as “The Most Interesting Man in the World” is back to encourage and inspire the next generation to “Stay Thirsty.”
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From Viral to IRL: How Jack Goldburg Is Turning Food, Sports & Culture into Scalable Experiences
Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand engagement.
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Why Shoppers Don’t Mind Seeing 25 Ads on an Amazon Page
In a world where attention is ever scarcer and AI is reshaping discovery, trust is the key.
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Small Business Marketing Predictions for 2026
2026 won’t reward businesses that simply do more—it will reward those that focus on what matters most.
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ACR, Home Screens, and the Future of CTV with Mike Brooks
Mike Brooks, a veteran of connected television and digital advertising, explores how television is evolving into a measurable, performance-driven platform.
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Hedging AI: Four Strategies in Case the AI Boom Goes Bust
The most critical step in prepping for an AI bubble is recognizing what the bubble is: neither a certainty nor a fantasy, but a nontrivial risk.
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The Future of Digital Advertising: No-Code Creation, Smart Automation, and Deeper Analytics by 2026
Playable ads will enrich the user experience, spurred on by no-code tools that incorporate more marketing expertise into the creation process. Automated media buying and targeting will expedite decision-making and redefine media roles.
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2026 Predictions: CTV and Adtech’s New Era of Performance Partnerships
The infrastructure for performance-driven programmatic is already here. The question for 2026 isn’t whether performance partnerships will redefine the ecosystem; it’s who will lead the shift and who will be left behind.
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From Conversational Commerce to AI Slop Fatigue: The Top Media Trends to Watch in 2026
The consolidation theme is about finding trusted vendors with the expertise to build lasting, cost-efficient solutions that withstand scrutiny and deliver results in the current media outlook.
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What Does 2026 Hold for Marketing, Creativity and AI?
The best experiences don’t need to explain the technology behind them. They’ll reflect confidence, clarity and care in how they were made.
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Why It’s Time for Advertisers to Tune in to Audio
Audio is everywhere, yet too many advertisers are still treating it as background noise. That’s a missed opportunity.
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The Next Wave of Privacy Risk Is Already Here: In-App and CTV
The question is not whether privacy controls will drift in a dynamic, AI-accelerated environment. They will.
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How AI Is Rewriting the Brand–Consumer Relationship with Domenic Venuto, Horizon Media
In this episode of AI: Machine-Made Marketing, we’re joined by Domenic Venuto, EVP and Chief Data & Product Officer at Horizon Media, the world’s largest independent media agency.
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Why CMOs Will Need to Think Like Anthropologists in 2026
The successful CMO of 2026 treats culture as a field study. They understand customers as people navigating identity, community, and meaning.
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Why the Extended Shopping Season Creates an Opportunity for Brands to Double Down on and Reflect Culture When Speaking to Latine Communities
Brands that show up authentically during this full window—supporting all of the active behaviors just listed out—can earn something more durable than seasonal sales from Latine consumers: trust, loyalty, and long-term relevance.
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Looking Back to Go Forward – How Measurement Can Fuel Prediction
Sean Adams, chief marketing officer, Brand Metrics, believes we can predict future ad outcomes using the unprecedented power of consistent measurement data
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Festival Season Starts Now, and Culture Won’t Wait for Slow Brands
Festival season isn’t a date in the diary. It’s a mindset. And it starts long before the fields fill up.
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Lean Into the Delusion: Bita Jedo on Culture, Creators, and Building a Career Without a Rulebook
We sit down with Bita Jedo, Future is Female Award winner and Forbes 30 Under 30 honoree, to unpack a career that’s moved at breakneck speed across PR, influencer marketing, tech platforms, and cultural brand partnerships—all before 30.
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Why Live Works: Measuring Emotion, Experience, and Brand Impact
Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Ollie Blake, VP of Strategy at AEG Global Partnerships International about the data behind live entertainment partnerships.
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Do You Know These Tree Mascots?
What comes to mind when you think of nature’s greatest mascots? Odds are pretty good you’ll refer to animals like Smokey Bear and Woodsy Owl.
