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Why Transparency Beats Privacy Theater in Programmatic
While the industry debates Transaction IDs, another transparency signal demonstrates how we can serve both buyer and seller interests: Mediation Auction IDs.
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What Marketers Need To Know About Gen Z Millennial Food & Bev Trends This Holiday Season
We spoke with Michael Pavone, the CEO and Founder of Philadelphia-based food and beverage marketing agency quench, about what he’s seeing in 2025 so far and what that might portend for 2026.
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Ad Tech’s New Land Grab: Why Data Is the Only Durable Asset in the AI Age
Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data.
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The Rise of the Music Tourist: Brands Should Be Watching the Gig Trail, Not Just the Holiday Calendar
Music tourism isn’t just a cultural trend – it’s an economic force. It’s reshaping travel and changing the ways consumers are choosing to spend their money.
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The CMO’s Secret Ally Isn’t the CFO – It’s the CPO
When the brand promise and employee experience don’t align, you lose talent, creativity and growth. That’s why the CPO + CMO Power Partnership matters, says Carol-Ann White, Group Chief People Officer at Landor.
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IPA Bellwether Report Q3 2025: Strategic Resilience and Smart Investment Define the Next Chapter for UK Marketing
The Q3 2025 IPA Bellwether Report arrives at a delicate time, as the market slowly regains its footing after a period of hesitance.
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Building a Shared Language: How Incrementality Brings Marketing and Finance Together
Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, co-CEO of Recast, to learn how incrementality, experimentation, and media mix modeling combined can finally bring marketing and finance onto the same page.
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OOH Wins the Last Mile
OOH doesn’t just accompany the journey, it moves it. The channel’s strength is simple: physical context that prompts real action, right now.
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These Brand Mascots Are Coming To the 2025 Macy’s Thanksgiving Day Parade
The 2025 Macy’s Thanksgiving Day Parade is already shaping up to be quite different than previous years when it comes to which brand mascots will and won’t be featured as balloons and floats.
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Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network
Innovative collaboration creates personalized experiences reaching over 50 million monthly travelers
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The Heathrow Bears Are Back for the 2025 Holiday Season
The return of the Heathrow Bears is being celebrated in an extra special way in their fourth advert.
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Connecting Data, Driving Outcomes: The Future of Marketing Measurement with LiveRamp’s Alexia Nakad
In this episode, we talk with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement.
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Alternative Marketing Solutions for a Costly Election-Year Media Landscape
In a year where politics dominate the headlines, your brand doesn’t need to compete with the noise. It needs to be something people can trust. And trust is built through presence, purpose, and proof.
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Building Trust and Protecting Integrity in Advertising After AI
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.
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There’s Good Money in Bad News, but Brand Safety is Blocking It
In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
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Why Programmatic OOH Is the Unsung Hero of Omnichannel Campaigns
As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
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Janina Lundy, EVP of Marketing & Brand Partnerships, Hartbeat
Janina Lundy, EVP of Marketing & Brand Partnerships at Kevin Hart’s global entertainment company, Heartbeat, explores how humor and culture are redefining branded storytelling.
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We Don’t Want to Live in a World With Three Boobs, Six Fingers and Zero Ideas
If we use our new skills and tools, combined with great strategy, surprising ideas and expert craft, maybe we can get better and faster at making…you know, things people are actually interested in.
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AI Won’t Replace Creative Talent, But It Will Expose the Lack of It
Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.
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From Reach to Resonance: Building Smarter Deals in the Creator Economy
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
