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Measuring Inclusion: How AI is Rewiring Representation in Marketing
In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity.
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Beyond the Name: MS NOW Marks a Bold Investment in Journalism
In a country increasingly divided along political lines, the media we consume should strive to maintain balance and fairness.
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A Pointless Prompt?
If AI is a new engine of creative output, the (human) creative must become the emotional alchemist whose role it is to transform raw data into gold.
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Everyone’s Talking About Curation. Most Are Thinking About It the Wrong Way
ontextual continuity isn’t a trend. It’s AdTech 3.0. It applies to both established and emerging brands, and the ones that master it now will own the next decade.
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Omer Waysman, Vice President of Marketing for Business-to-Consumer Products at Michelin North America
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
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Sean Atkins, CEO, Dhar Mann Studios
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
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Does Traditional TV & Radio Advertising Still Work For Online Casinos?
Relying on TV or radio alone, or ignoring the power and measurability of digital, will usually lead to inefficiencies or missed opportunities.
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From Neuralink to Merge: What Brain-Computer Interfaces Could Mean for Marketing
Whether neural data powers more relevant, empathetic campaigns or sparks a new wave of mistrust will depend on the standards we set.
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Five Ways to Win in Advertising’s Outcomes Era
By focusing on these five areas, advertisers can unlock the full potential of the open internet. In so doing, they can make every impression, every signal, and every dollar deliver real business value.
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Why a 50+ Dating Show Should Have Brands Falling in Love
The success of the genre confirms that 50+ isn’t just a consumer group worth chasing — it’s one that the smartest brands can’t afford to let get away.
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Why is Colonel Sanders Missing Two Front Teeth?
2025 continues to be the year of brand mascot firsts including the first time a character has ever intentionally lost their two front teeth.
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A Million Little Big Ideas: The Death of Monolithic Marketing
The future belongs to brands that can maintain creative coherence while delivering contextual relevance.
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Sports Advertising Wins Are All About Teamwork
Winning a championship is never about one pass or one game; it’s about consistent teamwork across the season. The same is true for data collaboration.
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How Esports and UGC Are Reshaping the Advertising Playbook
The brands that will win the loyalty of the next generation will be the ones that show up authentically, contribute meaningfully, and become a part of the community.
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Beyond the Clichés: What Gen Z Really Wants From Brands
Gen Z isn’t one thing and that’s exactly the point. They can be pragmatic and idealistic, ambitious and burnt out, skeptical and deeply loyal when you earn it.
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4 Factors to Avoid Retail Marketing Tech-Stack Bottleneck in 2026
By making sure your tech stack is aligned to support and execute on their visions, marketers will be best positioned to win in 2026 and beyond.
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When It Comes to Content, the Choice Isn’t Human vs. AI. It’s Generic vs. Genuine
In a world where AI is perfecting every brand’s grammar, who’s perfecting your brand’s personality?
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Driving Out Inefficiency: Why Auto Marketing Must Evolve for Today’s Challenges
In a market pressured by tariffs, supply chain constraints, and rising consumer expectations, auto brands cannot afford inefficiency in their media strategies.
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Scaling with Soul: How Background Noise Blends Data, Diversity, and Human Insight in Modern Marketing
In this episode of Modern Marketing and Measurement, hosts sit down with Alexis and Grace—two of the powerhouse co-founders behind Background Noise, a fast-growing, BIPOC and female-led marketing consultancy redefining how brands measure success.
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Multimodal AI: The Future of High-Performance Ad Targeting
The next era of targeting belongs to AI systems that see the whole picture — and to the leaders who know how to orchestrate them.
