News Archives

Enough about LLMs. Operating Models Are the Future of AI-Native Marketing

It is not enough to add AI to existing workflows and expect better outcomes.

The New Agency Advantage: Turning Audience Intelligence into Differentiation

The new agency advantage is not simply having access to more data. It is knowing when and how to use data to elevate campaigns and outcomes.

Behind the Brands: Melanie Travis on Raising Kids, Running Two Companies, and Why Founding a Startup Today Looks Nothing Like 2016

Melanie Travis has spent a decade building on her own terms – from early roles at Kickstarter and Foursquare to founding Andie, the swimwear brand that changed how women shop for swim.

Your Move: How Ohio Became Number 1

Rick Milenthal and David Grzelack sit down with Ryan Squire, VP of Marketing and Communications at JobsOhio to learn the back story on why CNBC just named Ohio the best state in the country for business – rising from number 31– just a decade ago.

In an Age of Infinite Design, Strategy Becomes the Ultimate Differentiator

Technology may reshape how work gets made, but the future still belongs to those who understand people best.

Anyone Can Drive the Car But Not Everyone Can Win the Race – with Pearlfisher’s Justine Allan

Justine Allan, Managing Director of Pearlfisher North America, joins us to explore why strategy remains the essential foundation of great design and why discernment, judgment and experience may become even more valuable as AI transforms the creative industry.

RCS levels-up the mobile messaging customer experience. Here’s how to use it.

As consumer expectations continue to rise, RCS elevates the entire mobile messaging experience, making it more visual, trusted, interactive, branded and frictionless.

The Great Flattening: How Algorithmic Marketing Is Erasing Brand Identity

The irony of modern marketing is that the more efficient campaign execution becomes, the more valuable distinctiveness becomes.

World Cup Ads: Global Stars, Community Focus, and a Massive Opportunity for Brands

Keep an eye on continued viewership for the World Cup games, even with the US out of the tourney. Brands may be on the precipice of a new wave of American enthusiasm, and getting in on the ground floor to develop consumer relationships is only going to get harder from here on.

What the Trust Recession Means for Advertisers

Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.

Making Room to Think

AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.

AI Optimization Can Scale the Wrong Strategy Faster Than Ever

The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market.

Why Gaming Audiences Are Becoming Harder to Reach – and Easier to Lose

Building lasting engagement requires more than visibility alone; it requires curation and a long-term strategy.

The Tartan Army Isn’t the World Cup Story Marketers Should Watch

When Scotland’s Tartan Army arrived in Boston for the June 13 match against Haiti, the headlines wrote themselves: bars running dry, tap lines emptying.

Programmatic Broke Publisher Value. It’s Time for the Sell-Side to Strike Back.

Publishers have spent years building trusted brands, loyal audiences and valuable environments. Today, they also need tools to ensure that the value of their premium inventory survives the journey into programmatic marketplaces.

The Second Second Is the Moment That Matters Most for Brands Right Now

Maintaining engagement for one more second is the difference between being one of the increasingly rare brands that wins customers and accolades, or being tossed into the vast sea of those that are immediately forgotten.

Turning Every Package into a Marketing Channel

We’re wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences.

Evan Shapiro Has a Map for the Future of Media

Media cartographer Evan Shapiro joins The Sonic Truth to map where media is headed next.

The End of the Volume Game: Why Social Marketing Is Swinging Back to Brand Building

As content creation becomes commoditized, curation becomes more valuable. The agencies and brands that thrive in the coming years are unlikely to be those producing the most content.

Why Social Is Becoming the New Brand Operating System, Not Just Another Content Channel with Blake Heal

For years, brands have treated social media as a numbers game, chasing trends, algorithms, and endless streams of content. Blake Heal, Founder and CEO of Conscious Minds, believes that era is coming to an end.

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