News Archives

Why Brand-Agency Partnerships Build Better Experiences

In this episode we explore how trust became the foundation of the EY and C2 relationship, what it takes to turn strategy into immersive experiences, and why the strongest partnerships create value far beyond event metrics.

Cannes Lions 2026: AI Grows up as Advertising Focuses on Real-World Impact

Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter.

Meta’s Shareholder Dissent Is a Warning Label for Advertisers

Platform dominance made media feel simpler. A more pluralised market will make it more interesting, more demanding and, for the best-prepared brands, more valuable.

Your Phone is an Assistive Device, with Bailey Hikawa

This is the story behind the Hikawa iPhone Grip and Stand and how tapping into an underserved market helped Bailey sell her entire collection quicker than she could have imagined.

From the Attention Economy to the Trust Economy

The most respected professionals today are not the ones who simply capture attention.

AI Is Turning Brand Discovery Into a Recommendation Engine

In the AI era, visibility is no longer just about ranking in search. It is about whether your brand is credible enough to be surfaced in the answer.

Klick Health Acquires Oxford PharmaGenesis, Bringing Together Unsurpassed Scientific-to-Commercial Capabilities for Life Sciences Clients

Bonded by breakthroughs and a laser focus on their people and clients, leading independent agencies join forces to deliver accelerated commercial success through broadened medical affairs and communications, market access, and RWE/HEOR offerings; the most advanced degree holders; expanded global reach; and the best workplace culture around

The Hidden Cost of AI at Scale — And What Marketers Need to Do About It

AI innovation doesn’t have to be a zero-sum game where capability comes at the expense of cost control.

The Measurement Gap in a Zero-Click World

Performance marketing will not be defined by fewer signals, but by smarter interpretation of influence, including the moments we cannot yet directly see.

What Comes Next – Trailer

What Comes Next tells the story of accessible products, their marketing campaigns, and the impact they drive for businesses and society.

Stop Bolting AI Onto Broken Marketing

Oz explains why AI is exposing the cracks in marketing instead of fixing them.

Cannes: Marketing’s Shiny Penny Problem

The industry had all the answers. Nobody asked the right question.

Luz Corona, Director of Content, The Clios

Join Katie as she talks with Luz Corona, Director of Content at The Clios, about taking risks, trusting your instincts, recognizing and celebrating creativity, her vision for The Muse by Clios and staying inspired.

The Power of Storytelling, Vulnerability, and Mental Health

In this deeply personal episode of Engineering Brand Love, RickMilenthal and David Grzelak speak with Dr. Luan Phan, Chair of Psychiatry and Behavioral Health at The Ohio State University and creator of SOAR (State of Ohio Adversity and Resilience).

Cannes Lions 2026: Creator Eugene Healy on Why Every Brand Needs a Creator Mindset

Brand strategist and creator Eugene Healy joins Jo Burford, Head of Creators for EMEA at Edelman, to explore how brands can build trust in an era of fragmented attention.

Wikipedia: What the Internet’s Encyclopedia Got Right About AI Visibility

The brands that will win AI visibility aren’t necessarily the loudest or the most prolific content publishers.

Why Fast-Growing Independent Agencies Hit a Ceiling and How to Break Through

While losing a pitch is painful but manageable, winning three in a row without the infrastructure to absorb them can break an agency.

The Ad Server Is Becoming Advertising’s New Source of Truth

The ad server is not new, but it is newly essential.

How To Make a Tootsie Roll Commercial From Scratch

We spoke to Calabash’s animation director Wayne Brejcha and executive producer Sean Henry about their experience working on “The Fruit Ones” and how it compares to the 2025 refresh.

Please, AI, See Me

Jake shares why traditional SEO fundamentals still matter, how schema markup and content structure influence LLM visibility, and why marketers shouldn’t abandon proven strategies in the rush to chase the latest AI trend.

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