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How To Make a Tootsie Roll Commercial From Scratch
We spoke to Calabash’s animation director Wayne Brejcha and executive producer Sean Henry about their experience working on “The Fruit Ones” and how it compares to the 2025 refresh.
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Please, AI, See Me
Jake shares why traditional SEO fundamentals still matter, how schema markup and content structure influence LLM visibility, and why marketers shouldn’t abandon proven strategies in the rush to chase the latest AI trend.
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Somewhere in a Budget Meeting, PR Just Got a Lot More Awkward to Dismiss…
For agency leaders still treating PR as a soft layer that sits somewhere above the ‘real business stuff’, this should be the wake-up call.
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Back-to-School 2026: The List Is Written in July, Not August
A parent sits down to write the back-to-school shopping list, and the first word is backpack. But that word did not arrive that morning. It came from a conversation in the car three weeks earlier, when the child said last year’s bag felt childish. By the time it reaches the page, the decision behind it has already been made, by…
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You Forgot To Build Your Brand
Companies spend the vast majority of their marketing resources pursuing consumers who are already shopping while largely ignoring the audience that will determine their growth six months, twelve months, or three years from now.
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Successful SPO Requires Nuance, Not Blunt Force
Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.
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Day Four: Gassing up your peers, KitKat heists, and human-made ideas.
For their final morning at “Camp Cannes,” Katy Hornaday is joined by Matt McNulty, Doug Hentges, and head of production Melany Esfeld to recap the festival’s final stretch.
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Cannes Lions 2026: The Daily’s Michael Barbaro on Building Trust When Facts Are Under Fire
Michael Barbaro, journalist and host of The Daily, joins Richard Edelman, President and CEO of Edelman, to discuss trust in media at a time of growing insularity and audience fragmentation.
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The Dashboard Delusion: Why More Data Is Making Media Buying Harder
The organizations creating the most value today are not the ones producing the most reports.
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Day Three: “Artsy-Smartsy” advertising and reverse media buys.
For this third morning in Cannes, Katy is joined by Brad, Sean, and new guest Matt to break down the latest action from “Camp Cannes.”
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The Problem With MMM Isn’t the Model, It’s That Almost Everybody Mistakes Measurement for a Decision
By Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The frustration with marketing mix modeling is real, and it is growing. Media sellers are exhausted by it, practitioners find it slow and easy to manipulate, and it is holding television back from operating at the pace of digital. These are fair observations but the industry just keeps arriving at the…
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CEOs Need Clarity of Vision. College Freshmen Might Be Their Best Teachers.
By Greg March, Co-Founder and CEO, Noble People Scroll through your feed this spring, and you’ll see a familiar ritual: Seniors announcing where they’re headed next. I know it firsthand. Watching my son get into college was one of my proudest moments. It makes you nostalgic, thinking about these kids you watched grow up alongside your own, now stepping into…
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Unique Brand Mascots and Ambassadors: How Brands Build Memorable Identities and Lasting Customer Loyalty
Discover how unique brand mascots and ambassadors build trust, boost recognition, and create lasting customer loyalty in modern marketing.
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Day Two: Fantasy football for advertisers.
For this second morning in Cannes, Katy is joined by Brad, Sean, and new guest Doug to break down the latest action from “Camp Cannes.”
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Infrastructure Is About to Become the Hottest Topic in Commerce Media
By Nicholas Ward, President & Co-Founder, Koddi Commerce media is entering a new phase. After years of rapid growth, it now accounts for around one in every five dollars spent by U.S. advertisers. Brands have been drawn to commerce media for its targeting, ability to drive incremental sales and robust reporting. These are the playing fields on which the various…
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Media Is All About Human Connection, but Is That Still True Behind the Scenes?
This explosion of channels, formats, devices, and platforms has been enabled by technology, but this same technology has made it harder to build lasting bonds behind the scenes.
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From Eyeballs to Outcomes
Today we’re joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them.
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Why Fox’s Roku Acquisition Could Reshape the Future of Connected TV Advertising
Fox’s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.
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Esports Lost the Hype. Gaming Kept the Audience.
Gaming continues to reach audiences that are difficult to engage elsewhere, particularly younger consumers whose media habits increasingly revolve around creators, communities, and interactive experiences.
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Cannes Lions 2026: The Industry Has Moved Beyond AI Hype
The most revealing aspect of this year’s festival may be the industry’s growing emphasis on execution.
