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Monkeys on Typewriters: Why AI Is Forcing Creativity to Rediscover Its Humanity
The most interesting creative businesses right now aren’t the giant monoliths.
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Creativity and Kindness: Still Undefeated
In the age of AI, human skills win.
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FIFA World Cup 26 Unveils Three Mascots and a New Playbook for Global Sports Branding
As FIFA prepares to welcome the world to North America next summer, Maple, Zayu, and Clutch offer an early glimpse into how the organization plans to market the largest World Cup in history.
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Formula 1’s Greatest Innovation Wasn’t on the Track
At a time when brands are searching for new ways to break through fragmented media environments and shrinking attention spans, Formula 1 offers a compelling reminder that the most valuable marketing asset may not be a platform.
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The Future of AI Won’t Be Won by Better Models. It Will Be Won by Better Connections
The future of AI may look like magic to the end user. Behind the scenes, however, it will be powered by something far more practical.
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The Architectural Debt of AI: Why Agentic Systems Demand a Foundation First
Technology alone does not create value. Only a solid data foundation can turn AI from a costly experiment into a genuine growth engine.
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The Algorithm Killed the Gen Z Monolith
The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.
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Retail Media Got Easier to Buy. But Harder to Run.
The companies outperforming in retail media aren’t usually the ones with dramatically different tools.
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Glasses Provide the Marketing Industry With a Creative Opportunity
With many concerned about job losses due to AI, AR technology has the potential to create new jobs to support the development of AR marketing experiences.
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OpenAI Wants Your Attention. Anthropic Wants Your Work.
By Nataly Kelly, CMO, Zappi OpenAI’s ads pilot reportedly crossed $100 million in revenue within six weeks. It’s a reminder of the extraordinary monetization potential of these platforms. A recent survey of LLM users found that 56% already use AI tools daily or more. Adoption is happening faster than almost any SaaS category before it. Consumers are still deciding who…
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The Next Chapter for Marketing Technology
It’s a look at where marketing technology is heading and what that means for the people using it every day.
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Turning Survival into Social Impact: Building Safer Futures for Children, Families and Communities
We sit down with social impact producer, advocate, and author Ashley Lauren to discuss how lived experience can become a powerful force for transformation.
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Designing the Future of Football: Building Brands That Fans Believe In
With World Cup 2026 taking place in North America, Malcolm Buick, Chief Creative Officer at Athletics, shares what it takes to build sports brands that resonate far beyond match day.
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FOX Sports and ReachTV to Bring All 104 FIFA World Cup 2026™ Matches Live to 51 Million Monthly Travelers Across U.S. Airports
Live Matches, Pregame Shows, Daily Highlights and Premium Shoulder Programming with Sports Wall Activations Planned in FIFA World Cup 2026™ Host City Airports
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Why Brands Need to Start Committing to Creators
The shift required is not complicated, even if it demands more intention.
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Women in AdTech Are Already AI Power Users. Here Is How We Lead From the Front.
The next decade of AI is being built right now, in decisions happening this quarter inside companies whose leaders are reading this piece.
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Share of Search Is Dead. Share of Recommendation Is What Marketers Should Track Now.
By Julian Diep, Paid Acquisition Consultant, Blue Grid Media Only 11% of cited domains overlap between AI engines. That changes everything about how you measure brand visibility. For two decades, marketers had a clean answer to the question is my brand visible. The answer was share of search. You looked at search volume on your brand terms, compared it to…
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Meet Chewbert, Extra Gum’s New Sidekick
The star of Extra Gum’s latest campaign “Chew Into It” is a wad of gum named Chewbert and he’s on a mission to get gum chewers everywhere to lock in and be present in the moment.
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This Is How You Control the Narrative to Keep Your Users and Customers Happy
The pattern is rather clear: Trust is becoming even more critical in the age of AI and LinkedIn is doing everything they can to protect its public image.
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The Fragmentation Problem: Why Marketing’s Biggest Challenge May Also Be Its Biggest Opportunity
Whether that future becomes reality may depend less on the technology itself and more on the choices the industry makes along the way.
