Richard Reeves, CEO at the Association of Online Publishers, joins us to talk about the evolving role of premium publishers in a fragmented, AI-driven media landscape. He shares why trust and quality environments are making a comeback, how publishers are balancing the opportunities and risks of AI, and why supporting premium content isn’t just a moral decision—it’s a smart commercial one for brands looking to drive real impact.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.