iconic mascots they know and love, those they might have forgotten about, and some they might not have heard of before, but
are excited for the introduction.
FEATURED
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
LATEST
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Who is Bobby Banana, the Dole Brand Mascot?
What do you know about the Dole Food Company mascot, Bobby Banana? -
It’s Not Too Late: 2026 Fifa World Cup Advertising Opportunities
If there is one lesson I’ve learned running multiple ad campaigns in FIFA World Cups and UEFA European Championships is that it’s important to advertise early. -
Three Protocols That Could Turn Programmatic Advertising Into an Agentic Marketplace
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers. -
Disability Inclusion Should Be Built Into How Advertising Runs
Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve. -
Funny Business: How Brands Are Winning With Humor
Fergus McCallum, Chief Executive Officer at TBWAMCR, joins us to talk about the comeback of humor in advertising. -
Nikki Baker: “Follow what fuels you.”
Fallon CEO Nikki Baker discusses making the leap from CCO to CEO and what it means to lead with curiosity, humanity, and conviction. -
Finding the Point: Why Clarity Beats Campaigns Every Time
We’re joined by Tom Evans, Founder & Creative Lead at BigSmall, to talk about why the most powerful creative work doesn’t start with campaigns—it starts with clarity. -
Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth
We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth.
LATEST
-
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
-
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
-
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
-
AI Optimization Can Scale the Wrong Strategy Faster Than Ever
The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market.
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Why Gaming Audiences Are Becoming Harder to Reach – and Easier to Lose
Building lasting engagement requires more than visibility alone; it requires curation and a long-term strategy.