iconic mascots they know and love, those they might have forgotten about, and some they might not have heard of before, but
are excited for the introduction.
FEATURED
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
LATEST
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Quantum Marketing Demands a New Mindset for Brands
By pairing a flexible mindset with thoughtful, incremental adoption of technology, marketers can move beyond rigid strategies and truly ride the waves of modern consumer behavior. -
The OOH Factor: Why Billboards Are Still Effective in the Digital Age
The most effective marketers don’t see OOH as an awareness medium that needs to be backed up by social, display and digital video, but as a starting point that signals intent and creates a buzz for omnichannel campaigns. -
Escaping the Race to the Bottom – Why Relevance Must Define Quality
By moving away from black-box buying and using intelligent, transparent AI to embed Relevance into every impression, advertisers can finally escape the race to the bottom. -
Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. -
From Brand Story to Guest Experience: How FerebeeLane Is Rewriting the Rules of Luxury Marketing
Josh Lane (COO) and Matt Ferebee (CCO) of FerebeeLane unpack how they’ve built their agency by flipping the traditional model on its head. -
When AI-Driven Content Falls Short: A Headless CMS Playbook for Human-Driven Storytelling
The “AI vs. Human” debate is a distraction. The real competition is between brands that are stuck in the rigid workflows of the past and those that have built a flexible foundation for the future. -
Everything Old is New Again
It seems nostalgia is everywhere these days – even in digital media and advertising. -
From Kitchen to $2B Exit: Allison Ellsworth on Building Poppi
On Raising Wealth, Allison Ellsworth breaks down the journey of building Poppi into a $2B PepsiCo acquisition.
LATEST
-
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
-
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
-
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
-
AI Optimization Can Scale the Wrong Strategy Faster Than Ever
The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market.
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Why Gaming Audiences Are Becoming Harder to Reach – and Easier to Lose
Building lasting engagement requires more than visibility alone; it requires curation and a long-term strategy.