iconic mascots they know and love, those they might have forgotten about, and some they might not have heard of before, but
are excited for the introduction.
FEATURED
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
LATEST
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Fast 5 on the Future of Finance
Mary Hines, Chief Marketing Officer, U.S. Consumer Bank at Citi, will share her perspective on key trends transforming the financial services industry. -
Inspiring Financial Empowerment: A Discussion with Square
Lauren Weinberg, Square’s Head of Global Marketing, will share how a digital-first approach continues to be key to empowering Square’s sellers and enabling frictionless commerce for both businesses and consumers. -
Be Ready For What’s Next in Finance
The past year has significantly accelerated the shift to digital and cemented new consumer behaviors. But what changes will be lasting, and how can finance marketers be ready for what’s […] -
Fast 5 on the Future of Auto
Since COVID, the automotive industry has completely transformed. Trends that were once emerging, like buying cars online or choosing to purchase an electric vehicle, are now becoming mainstream. In this […] -
Driving Transformation: A Discussion with Ford
Ford’s vision, to accelerate change by focusing on the data created outside the four doors of the vehicle, is ushering a new era within the 100+ year old company. Hear […] -
Be Ready For What’s Next in Auto
As digital acceleration continues, auto shoppers are shifting what they buy, how they buy, and where they buy. How can auto marketers be ready and meet shoppers where they are? -
Fast 5 on the Future of Travel
Hear directly from Chandreyi Davis, VP of Global Brand for Expedia Group, who will share her perspective on the future of travel. -
Fueling Recovery: A Look into Travel Products
Here’s a quick look into Google’s newest travel products and how we’re helping partners drive success.
LATEST
-
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
-
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
-
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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AI Optimization Can Scale the Wrong Strategy Faster Than Ever
The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market.
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Why Gaming Audiences Are Becoming Harder to Reach – and Easier to Lose
Building lasting engagement requires more than visibility alone; it requires curation and a long-term strategy.