iconic mascots they know and love, those they might have forgotten about, and some they might not have heard of before, but
are excited for the introduction.
FEATURED
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
LATEST
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When Live Events Become Cultural Moments with Jeff Clanagan, Hartbeat
With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment. -
Creativity / AI: Walking the line between PAIN and GAIN
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable. -
RE-AIR: McLaren Racing’s Louise McEwen on Building a Fan-First Brand On and Off the Track
Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation. -
Making Audience Data Work for Agents, Not Just Algorithms
The move toward agentic systems will not happen all at once, but many of its components are already in place. -
Why Timing Is Everything for Converting Attention Into Action
Where does interest genuinely begin, and how easy is it to act while that interest is still there? -
From the Sidelines to Center Stage: Kimmi Chex on Her Growing Sports Entertainment Career, Motherhood Journey, and Financial Education
Kimmi opens up about her career in entertainment, becoming a mom in her 20s, and the moment having children changed how the industry saw her. -
Building the Next Generation of Agency Talent in the Age of AI
On this episode of Agency Alchemy, we sit down with Rob Cherof, Founder and President of Rocket Camp, for a wide-ranging conversation about the future of agency talent, mentorship, and creativity in an AI-driven industry. -
Making the Right Moment More Valuable
In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context.
LATEST
-
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
-
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
-
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
-
AI Optimization Can Scale the Wrong Strategy Faster Than Ever
The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market.
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Why Gaming Audiences Are Becoming Harder to Reach – and Easier to Lose
Building lasting engagement requires more than visibility alone; it requires curation and a long-term strategy.