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Hugo the Hornet
Team: Charlotte Hornets
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Lucky the Leprechaun
Team: Boston Celtics
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How AI is Revolutionizing Online Security in 2024
One thing the introduction of AI takes out of the equation is the one-size-fits-all all approach. Considering that everyone uses the internet differently, it was only a matter of time before customized and customizable solutions joined the fray, and it is increasingly possible to manage with AI.
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Harry the Hawk
Team: Atlanta Hawks
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Why My Medical Journey, Including 9 Surgeries, Didn’t Stop My Businesswomen Prowess – Even Though it Tried
This International Women’s Day, I wanted to reflect on my story. It’s the story of how I overcame a car accident, a divorce, nine surgeries and a lot of pain and heartache.
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Why Businesses Must Recalibrate Their Brands in 2024 to Drive Business Growth
The tsunami of rebrands includes refreshes, reboots, and resets as well as complete overhauls. And it’s not just a trend; it’s a tidal wave.
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Charting the Path to Green Success: The Imperative to Include Media Delivery in Corporate Carbon Measurement
As discussions around climate reporting, net-zero targets, and industry-wide media measurement initiatives gain momentum, the importance of including media delivery measurements across a complex supply chain within Scope 3 emissions is becoming increasingly evident.
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Tangible Tactics and the Future of Marketing
Promotional products remain a potent tool in the marketing mix, thanks to their unmatched reach and cost-effectiveness. However, as consumer expectations evolve, so too must the strategies surrounding these products.
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Unveiling the Secret Sauce: Building Unbreakable Bonds in the Subculture Era
The dynamics of cultural influence have undergone a notable shift, with the era of mainstream gradually fading into the background as subcultures rise to prominence.
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Hamburger Helper Relaunches Iconic Mascot, Lefty
One of the last times we heard about Lefty was when Eagle Foods acquired Helper from General Mills in 2022. Lefty has been laying low since then, but it sounds like 2024 will be a big year for the icon’s triumphant comeback.
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Beyond the American Dream: Why U.S. Businesses Struggle with Global Expansion
Let’s examine what an independent survey, conducted by Censuswide on behalf of Phrase, revealed about U.S. leaders’ global hesitancies and explore strategies for overcoming them.
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Augmented Reality Plus Artificial Intelligence Will Deliver Transformative Results
Emotion metrics are a development that’s leading a new wave of display advertising, merging with organisations’ existing data stacks to form a holistic data strategy and drive meaningful customer experiences.
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Five 2024 OOH Trends Shaping Up 2024
2023 was the year of Artificial Intelligence (AI). From redefining consumer engagement to enhancing campaign precision, AI’s impact on Out-of-Home (OOH) cannot be overstated.
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Solving the Advertising Reach Crisis
The reach crisis facing advertisers is evident, but it doesn’t need to be a problem, providing advertisers and publishers explore technologies that will enable them to work closer together.
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Balancing Art and Science Through Storytelling
Problem-solving could be the soul of the story. Or it could simply be a complex tale that involves a variety of angles meant to show the ways a brand can deliver what its audience wants and needs.
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Scanning to Win: Master These QR Code Strategies and Capitalize on Major Events Like the Super Bowl
Technologies, like QR Codes, have become powerful tools for brands to help bridge the gap between the physical and digital worlds, creating new opportunities to engage with their audiences.
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Design Evolution: Pillsbury Doughboy Balloon in the Macy’s Thanksgiving Day Parade
The 97th Macy’s Thanksgiving Day Parade in November 2023 featured a series of new and returning balloons on the Parade route. One returning balloon was the Pillsbury Doughboy.
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Attention Brands: Now Is the Time to Embrace Agility in Your Creative Teams
What is required to succeed in this era is not a passive investment in story, or media, production. What’s required to succeed is a total transformation of your business into an agile, storytelling-first operation.
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What The Disney and Fortnite Deal Means For The Industry
Gaming and the metaverse aren’t a temporary trend, but a tectonic shift in consumer behavior.
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Design Evolution: Michelin Man
Let’s step back in time to 1898, the year the Michelin Man — AKA Bibendum — made his debut and look at some of his greatest design evolution hits.
