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Chuck the Condor
Team: Los Angeles Clippers
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Equal Pay Insights: Unlocking a More Equitable Future
As of 2024, the startling reality that women earn merely 84 cents for every dollar earned by men continues to challenge our progress toward a truly equitable workplace.
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Boomer
Team: Indiana Pacers
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Cracking the Code on Performance Marketing for High ARPU Products
Success lies in the willingness of advertisers to experiment and iterate across the four critical dimensions: optimization signals, targeting, creative content, and channel selection.
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AW360 Sits Down with Locality’s President of Streaming, Keith Kazerman
In this AW360 interview, we speak with Keith Kazerman, President of Streaming at Locality to get his thoughts on the state of local advertising and streaming, Upfronts and what lies ahead for Locality in 2024.
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Hooper
Team: Detroit Pistons
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9 Counter-intuitive Trends in AI
The world of Artificial Intelligence (AI) is full of unexpected developments that often defy our initial intuition. The interesting part of what may transpire over the coming years are the trends that are counterintuitive.
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How Customer Research Turns Insight into Impact
Understanding consumers is the foundation of effective marketing, not just a strategy. It is crucial for every team to collaborate and grasp the significance of research to enhance the impact of their work.
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The Job of Advertising in the Age of AI: Time to Thrive, Not Just Survive
Even with the most progressive tactics of renumeration, base calculations tend to come down to anticipated number of hours worked.
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Rocky
Team: Denver Nuggets
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Buying Groups: The Missing Piece of the Lead Generation Puzzle
Winning over individuals is hard enough, let alone groups, who don’t want to engage or be influenced.
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How AI is Used in KYC Processes
As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.
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MavsMan and Champ
Team: Dallas Mavericks
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Moondog and Sir CC
Team: Cleveland Cavaliers
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Benny the Bull
Team: Chicago Bulls
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Understanding Consumer Behavior: How Psychology Shapes Effective Marketing Strategies
Consumers don’t just respond to marketing materials in fully conscious ways. The design and use of your content can also have a psychological impact that helps to influence behavior.
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Blurred Lines: Navigating the Ethical Landscape of Digital Creation in Brand Campaigns
With so much amazing content being created every single day online, there are lots of opportunities for creativity and innovation. But this new world also poses significant ethical challenges.
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2024 Should Be the Year of AI-Powered DPO
As the landscape continues to shift, DPO will give publishers the insights needed to take greater control of their advertising operations, optimise revenue and deliver better advertising experiences.
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Adaptive Media Research: Blending Media Measurement and Market Research to Effectively Plan for Streaming Ads
As many services have begun introducing ad-supported subscription tiers, more opportunities are cropping up daily to connect with audiences in this medium.
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Culture Captured: The Power of Keeping Pace with Everyday People’s Online Voices
Social media is much broader (and much more crucial to a marketing strategy) than we think. In order to capitalize, companies need to dive in and understand what makes each channel unique.
