-
AI in Marketing: Addressing Job Security Concerns for Candidates
With 87% of marketers worried about technology replacing their jobs, nowhere is the AI impact on digital marketing more apparent than in the recruitment industry.
-
Why Changing Times in Retail and Online Commerce Demand Consistency
To succeed with a Retail Everywhere approach, brands need to bake the always-on ethos into their strategies.
-
The New Imperative for Ad Tech: Promoting Addressability
The ad tech industry can and should guide publishers in optimizing their content categorization and metadata to improve the accuracy and effectiveness of contextual targeting.
-
Why Marketing AI Complements Rather Than Replaces Human Ingenuity
Rather than viewing AI as a replacement for human marketers, it should be seen as a complementary tool that enhances their abilities and amplifies their impact.
-
Who’s America’s Most Beloved Insurance Mascot?
Do you think you could guess the which insurance mascot, or spokescharacter, is universally beloved by one and all? The answer might surprise you!
-
Sonic Logo, or Sonic Trash?
Getting sonic branding right really matters, especially on Hollywood’s biggest night. In the world of compressed attention there’s never been more at stake.
-
Stuff the Magic Dragon
Team: Orlando Magic
-
Unleashing a Web of Women: The Next Wave of Agency/Brand Relationships
Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences.
-
ReachTV Expands Leadership Team with Appointment of Industry Veterans
ReachTV has announced the addition of two key executives to its leadership team, in a move signaling continued growth
-
AI and Cross-Channel Attribution: What Marketers Need to Know in a Cookieless World
The AI tools of ad platforms won’t become worthless; they give marketers an understanding of what the individual ad channel can see—but they certainly don’t give the full picture.
-
Pierre T. Pelican and King Cake Baby
Team: New Orleans Pelicans
-
With So Many Metrics, What Really Matters for SEO Success?
While no metric gives a perfect or complete picture, tracking rankings, traffic, engagement, indexation and links over longer periods for priority keywords and pages offers a robust framework for monitoring SEO success.
-
The Rise and Rise of the Augmented Signature Experience
The output of everything that we do, as companies and as brands, depends exactly on the design of the experience itself, especially when it is predominantly digital.
-
Burnie
Team: Miami Heat
-
Turning EV Leads Into Sales: Effective Experiential Marketing Strategies for Every Stage of the Consumer Journey
Determining the right event and timing involves understanding your audience’s position in the buying cycle.
-
The Business and the Brain: Three Ways Neuroscience Is Changing How Businesses Can Understand Customers Better
A recent survey of UK CMOs found that 84% said they believed using neuroscience research was valuable for planning campaigns. Drilling down into the details, however, there’s a clear gap between the potential use of this technique and how it’s currently being used.
-
Grizz
Team: Memphis Grizzlies
-
In Conversation With Take That: Storytelling Across Albums, Arenas, Film and Fan Experiences — The Enduring Power of Creative Partnerships
The most successful British boyband of all time, Take That, joins us to share more on storytelling across albums, arenas, film and fan experiences.
-
Navigating B2B Buying Committees: Insights from Industry Leaders
Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting.
-
Unlocking the Power of Zero-Party Data: Exploring Scalable Strategy
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.
